Dairy Revolution Draws Investors to Pakistan's Agribusiness

US venture investor Tim Draper, Swiss food giant Nestle, and American beverage titan Coca Cola are investing heavily in Pakistan's agribusiness.

Silicon Valley private equity investor Tim Draper, a well-known international venture capitalist, is quietly investing in Pakistan's agribusiness, the largest provider of food commodities in the Middle East, according to San Francisco Examiner.

The share of livestock in Pakistan's agriculture output nearly doubled from 25.3 percent in 1996 to 49.6 percent in 2006, according to FAO. As part of the continuing livestock revolution, Nestle is investing $334 million to double its dairy output in Pakistan, according to Businessweek. Reuters is reporting that the company has already installed 3,200 industrial-size milk refrigerators at collection points across the country to start the kind of cold storage chain essential for a modern dairy industry, and give farmers a steady market for their milk. In another development on the infrastructure front, Express Tribune has reported that  Pakistan Horti Fresh Processing (Pvt) Limited has invested in the world's largest hot treatment plant to process 15 tons of mangoes per hour for exports.  Hot water treatment  will also help reduce waste of fruits and vegetables by increasing shelf-life for domestic consumption.
 
The Coca-Cola Company is planning to invest another US$280 million by 2013 in Pakistan, according to BMI's Q3 2012 Food & Beverage Report for Pakistan.  Coke plans to channel the bulk of its capital expenditures towards increasing the production of its existing brands as well as expanding its overall beverages portfolio. Coca-Cola plans to introduce more juices and mineral water in the Pakistani market over the coming years. This strategy could diversify Coca- Cola’s presence beyond the carbonates sector and help it secure early footholds in the higher-value bottled water and fruit juice segments, which boast tremendous long-term promise.


In addition to foreign investors, big name Pakistani companies like Dawood Group's Engro, billionaire industrialist Mian Mansha's Nishat Group and former minister Jahangir Khan Tareen's JK Dairies are placing big bets on food and beverage market in the country. Annual milk consumption in Pakistan reached 230 kg per capita in 2005, more than twice India's per capita consumption, according to FAO.

Business Monitor International expects "Pakistani agriculture sector to reap record harvests for key crops such as rice, sugar and cotton owing to favorable weather in 2011 and the year-on-year increase in crop area following floods in 2010". "We expect the dairy, poultry and wheat industries to be the biggest beneficiaries of increased investment in the agriculture sector", adds BMI's report.

 Pakistan is world’s eighth largest consumer of food and food is the second biggest industry in the country, providing 16 per cent employment in production, according to report published in Express TribuneIn addition to rising domestic demand, growth in agribusiness is supplemented by increased exports as Pakistan expands trade with new partners. BMI expects basmati rice to take up a greater share of the trade as production increases. Cotton production to 2015/16: 45.5% to 12.8 million bales. Increased demand from Europe and emerging markets will drive output. BMI also expect an increase in domestic farmers switching from rice and sugar to cotton cultivation. Sugar production to 2015/16: 22.1% to 4.8 million tons. Large-scale consumers such as confectioners, candy makers and soft drink manufacturers account for about 60% of the total sugar demand and will be the main drivers of growth.

Pakistan witnessed a livestock revolution follow Green Revolution. Here's how International Livestock Research Institute puts the dramatic changes in Pakistan's agriculture sector since the mid 1960s: 

 Since the mid 1960s, investment in Green Revolution technologies – high-yielding varieties of cereals, chemical fertilizers, pesticides, irrigation and mechanization of farm operations – significantly increased cereal crop productivity and output. Success in the crop sector created a platform for diversification of farm and non-farm activities in the rural areas including the livestock sector, especially the dairy sector. Some of the Green Revolution technologies had a direct impact on the dairy sector while others had an indirect impact. Increased cereal productivity and output helped to reduce prices of cereals relative to other commodities in both rural and urban areas. This, along with increased income from high crop-sector growth, created  demand for better-quality foods including livestock products. This created market opportunities and incentives for crop producers to diversify into higher-value products, such as milk, meat, vegetables and fruits.

Pakistan has made significant progress in agriculture and livestock sectors showing that it has the potential to feed its people well and produce huge surpluses to fuel exports boom. The continuation of this progress will depend largely on success in making needed public and private investments in energy and water infrastructure and education and health care.

Related Links:

Haq's Musings

FMCG Consumption Boom in Pakistan 

Music Drives Coke Sales in Pakistan

World Bank Report on Pakistan Agribusiness

Pakistan's Sugar Crisis

FAO Livestock Sector Brief 2002 

Recurring Floods and Droughts

Poll Finds Pakistanis Happier Than Neighbors

Pakistan's Rural Economy Booming

Pakistan Car Sales Up 61%

Resilient Pakistan Defies Doomsayers

Land For Landless Women in Pakistan

Growing Water Scarcity in Pakistan

Political Patronage in Pakistan

Corrupt and Incompetent Politicians

Pakistan's Energy Crisis

Culture of Tax Evasion and Aid Dependence

Climate Change in South Asia

US Senate Report on Avoiding Water Wars in Central and South Asia

Comments

Riaz Haq said…
Here's a Devex report on US support for agribusiness development in Pakistan:

A new project by the United States Agency for International Developmentand the Agribusiness Support Fund — a locally registered development organization in Pakistan — aims to boost the country’s agricultural sector.



The Agribusiness Project worth $90 million is expected to increase the competitiveness and productivity of the country’s horticulture and livestock subsectors, which generate the largest share of revenues worldwide.



The project, which will span five years, will help improve productivity and product quality through technical assistance programs meant for 62,500 farmers and 2,500 agribusiness stakeholders, and create 1.3 million jobs. It will also leverage $320 million by the private sector through cost-sharing support to 45,000 Farmer Enterprise Group members, 100 associations and cooperatives, 250 individual and corporate farmers, 40 extension providers, 140 small and medium enterprises, and eight companies.


http://www.devex.com/en/news/blogs/90m-usaid-agribusiness-project-in-pakistan-under-way-2
Riaz Haq said…
Here's an ET report on Russian interest in building Diamer Bhasha dam:

Russia is seeking direct award of a construction contract for the $13 billion Diamer Bhasha Dam in a government-to-government deal without resorting to international competitive bidding, sources say.

Faced with water and power shortages, Pakistan is looking for funds from China and Russia, who in turn want a government-to-government deal without international bidding.

The government’s search for funds came after multilateral donors asked Pakistan to get a no-objection certificate from India for the dam’s construction.

China and Russia want a similar arrangement for undertaking the Iran-Pakistan gas pipeline project, which has faced fierce opposition from the United States.

According to sources, Pakistan and Russia are likely to strike a final deal on the dam during visit of Russian President Vladimir Putin to Islamabad next month.

“A meeting of Pak-Russia inter-ministerial commission will be held before the visit of Russian president, which will work out a mechanism for financing mega projects,” a government official said.

In a meeting of the Inter-governmental Commission (IGC) held here on Monday, government officials gave a detailed briefing to the Russian team on planned energy projects. However, sources said, Russia made no firm commitment to the dam.

According to the official, it was just a preparatory meeting to discuss different projects, which could be tabled during deliberations with the Russian president.

In the IGC meeting, the Russian side was told that Bhasha Dam was a strategic project with power generation capacity of 4,500 megawatts to overcome the energy crisis. It will have water storage capacity of 8.5 million acre feet to feed the agricultural sector.

Chinese offer

The Chinese government has already offered Pakistan skilled labour for the construction of Bhasha Dam. China has 17,000 skilled workers, who have worked on the giant Three Gorges Dam, which is producing 30,000 megawatts of electricity.

On the other hand, multilateral donors have asked Pakistan to seek a no-objection certificate from India to pave the way for financing the dam, which they say is situated in a disputed territory. Instead, they have offered to finance another project – Dasu hydropower, but the government has rejected the plan and wants to complete Bhasha Dam first.

On Monday, a delegation of the World Bank, headed by Country Director Rachid Benmessaud, called on Federal Water and Power Minister Ahmed Mukhtar and once again offered to finance phase-I of the Dasu project.

Dasu hydropower project is situated 7 km upstream of Dasu village on Indus River and 350 km from Islamabad. The project is located in Kohistan district of Khyber-Pakhtunkhwa.


http://tribune.com.pk/story/435035/diamer-bhasha-dam-russia-wants-to-take-up-project-without-bidding/
Riaz Haq said…
Here's an ET story on US fund to support private investing in Pakistan:

The United States on Friday announced a multi-year Pakistan Private Investment Initiative worth $80 million in financial support to promote economic activities in the country.

Drawing on public-private partnerships, this initiative will spur job growth and economic development by expanding access to capital for Pakistan’s small to medium sized companies, according to a statement by the US embassy.

“Pakistan has a wealth of talented entrepreneurs that desperately needs capital to fully realise their potential,” said US Charge d’affaires in Pakistan, Richard E Hoagland.

He said that through this initiative, the United Stated can move beyond the traditional foreign assistance by playing a constructive role to help entrepreneurs expand their businesses, provide new jobs to Pakistan’s fast-growing population, and by improving lives in the country.

He said that market-oriented, commercial solutions which support Pakistan’s economic development have been a priority for the United States.

The US Charge d’affaires said that the “Pakistan Private Investment Initiative” will generate investment funds catalysed by US assistance.

The initiative seeks private or other qualified sources of capital for matching investments and funding management services. The investment funds will make equity investments in promising Pakistani companies, under-served by existing sources of capital.

The Pakistan Private Partnership Initiative welcomes proposals from qualified Pakistani, regional, and international fund managers keen on investments in Pakistan by October 12, 2012, said a statement of from the United States embassy.


http://tribune.com.pk/story/436968/us-announces-80-million-for-pakistan-private-investment-initiative/
Riaz Haq said…
Here's an ET report on Pakistani PM's "valuing US as a major development partner":

Prime Minister Raja Pervaiz Ashraf on Saturday said that Pakistan regarded its relations with the United States as “very important” and that Pakistan valued it as a major development partner.

Ashraf’s remarks came after he held talks with US special envoy to Afghanistan and Pakistan Marc Grossman, who arrived in the Pakistani capital on Friday for talks with top officials.

“The prime minister said that relations between Pakistan and the United States are very important and we value the United States as a major development partner,” a statement issued by Ashraf’s office said.

“We have a shared objective in fighting terrorism and need to cooperate more to get rid of this menace,” the statement said.

Ambassador Grossman said that future relations between Pakistan and the United States should be based on market access and trade.

The US government was working on a bilateral investment treaty to “facilitate” US investment in Pakistan and improve market access, according to the Pakistani statement.

It said that the United States has promised $200 million for the construction of Diamer-Basha dam in northern Pakistan.

Ties between Islamabad and Washington have been rocky for years, and have only just resumed after nosediving following the secret raid that killed Osama bin Laden and an air raid that accidentally killed 24 Pakistani troops.

Washington considers Pakistan’s semi-autonomous northwestern tribal belt as the main hub of Taliban and al Qaeda militants plotting attacks on the West and in Afghanistan.


http://tribune.com.pk/story/437202/pakistan-sees-us-as-major-development-partner-pm-ashraf/
Riaz Haq said…
Here's an excerpt of a Nation report on Pakistan's wheat harvest:

In 2011-12 Pakistan farms produced 23.3m tons of wheat. The total value of that harvest is over Rs611 billion or $6.4 billion; and 20pc of our national agricultural GDP is from wheat. Combining these figures illustrate the vital importance of wheat farming to the food security, income, and economic growth of Pakistan. He said that our future food security and economic growth depend on more science and more innovation coordination nationally and internationally. He said that the rust diseases of wheat are of special concern to this community and we are aware of the threat of wheat rusts, including stem rust Ug99, to the productivity of wheat in Pakistan. Wheat Productivity Enhancement Programme (WPEP), is supporting this meeting and our national efforts to protect and enhance the productivity of wheat through the application of science to ensure wheat rusts do not hurt our wheat and that our farm productivity increases. Wheat is the leading crop of the country occupying the largest area (8.7million hectares) under any single crop. Annual wheat planning meeting has been a regular feature and always helpful in discussing research findings and formulation future strategies for enhanced wheat production. The coordination mechanism like the annual wheat meetings has been a regular activity for a long time and with the launching of the WPEP (Wheat Productivity Enhancement Programme) of Pakistan. It will further enhance and strengthen the already existing linkages between the stake holders. WPEP and USDA funded project aims to enhance and protect the productivity of wheat in Pakistan.

http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/business/13-Sep-2012/wheat-worth-rs-611-billion-harvested-in-2011-12
Riaz Haq said…
Here's an interesting Washington Post story on pink salt spa in Pakistan:

ISLAMABAD — You are going to have to take Pakistan’s newest health fad with a grain of salt. Actually, several tons of it.

A newly opened spa in the capital touts amazing curative powers for a mineral better known as a table seasoning. In fact, the spa’s chief executive, Sabkahat Qadeer Butt, is so convinced of its medicinal magic that he’s created the entire facility from salt.

And not just any salt, but pink salt mined from the foothills of the Himalayas.

Nearly everything in the cave-like space is carved from the rose-hued crystal -- from the bricks in the walls to the tiles of the steam bath, it is all hewn from slabs of salt. Patrons leave their shoes at the door. Even the pink pebbles of the floor are all rock salt, which is absorbed through the skin.

Pakistan is the number one producer of pink rock salt in the world, according to the government’s Ministry of Petroleum and Natural Resources. Butt, the Pakistani businessman who is CEO of the Khaas Health Care and Cure Club in Islamabad, says he used 1,400 tons of the substance to create the spa in the city’s Diplomatic Enclave.
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Butt, 48, said salt baths originated as an old Greek method of treatment. Alexander the Great took loads of the stuff back home after conquering parts of modern-day Pakistan, he said. Salt became known as white gold and was even used as currency: “The Greeks would pay their armies in salt. It was the major component of the barter system.”

Some of the historical uses of salt are widely known. It is a natural antiseptic, proponents say, and a natural preservative. Salt has been used to preserve everything from meat and fish to sensitive documents.

But new-age spas like the one in Islamabad tout salt therapy as a veritable cure-all. Pink rock salt contains 84 minerals and can help skin ailments, upper and lower respiratory functions and, when combined with heat, can be used for pain management, Butt said.

In Hollywood, salt wraps and baths are used for quick weight loss when stars need to slim down for roles or to walk the red carpet. “It is also good for high blood pressure,” Butt claimed.

And low blood pressure? Yes, that too. In fact, Butt declared, salt can treat 125 disorders and diseases.

Qutbuddin Kakar, an Islamabad-based doctor who specializes in tropical diseases and is associated with the World Health Organization, said he has heard of people taking salt baths as a cure for skin maladies. But otherwise, he said, “There has been no scientific evidence which shows or proves that pink salt is a cure for so many or all diseases.”

While blanket curative claims are dubious, that hasn’t kept some fad followers from developing an appetite for the blush-tinted condiment. Ordinary table salt costs about 3 cents an ounce in U.S. grocery stores, whereas the pink stuff can fetch $1 an ounce.

There is one catch: Salt disintegrates when exposed to water and steam. So what happens when the spa melts? Not a problem, said Butt. He also owns a salt mine. “If the walls dissolve, I can replace them.”


http://www.washingtonpost.com/world/asia_pacific/in-pakistan-a-pink-salt-spa/2012/09/18/75ea6d0c-ff7a-11e1-b153-218509a954e1_story.html
Riaz Haq said…
Here's a PakTribune story on buffalo semen production in Pakistan:

Vice-Chancellor, University of Veterinary and Animal Sciences (UVAS) Prof Dr Talat Naseer Pasha said that despite lack of a proper mechanism of semen prodcution in the country and around 3.5 million poor semen doses, Pakistan has the best buffalo breed producing 67 percent milk from them.

Talking to APP on Sunday, he said the private sector was producing 3.5 million semen doses against the government's 2.5 million doses. He deplored that it was very alarming that the quality of bulls being used for semen collection was inferior as the private sector was just doing business without covering the aspect of animal genetics.

Whereas the public sector dose after a sample check of around 5,000 doses in the quality lab, it is commercialised. If we provide quality semen to small farmers on their doorsteps it will bring a revolutionary change in the fast growing livestock sector, he added. He said Pakistan had the best buffalo breed in the world and 67 per cent milk was being produced from elite dairy animals. But, he said, there was lack of awareness about the selection of best bulls for breed improvement and absence of progeny testing which was causing low productivity of dairy animals. The VC also highligted major constraints in the livestock sector including lack of genetic improvement, poor nutrition, health constraints, unorganized marketing and lack of human resource at various levels.

Steps to overcome these constraints are vital to upgrade the livstock sector in the country, he added.


http://paktribune.com/business/news/Pakistan-has-best-buffalo-breed-in-world-10392.html
Riaz Haq said…
US AID promoting private equity investment in Pakistan's SME sector, reports Express Trib:

..$80 million, earmarked by the Obama administration under the Kerry-Lugar-Brahman Act for the Pakistan Private Investment Initiative

Crowding-out of the private sector from credit channels due to reckless government borrowing has provided a unique public relations opportunity to the US. The US has said it will offer loans ranging from $500,000 to $5 million to small and medium sized business in Pakistan, to help the latter expand and create jobs.

In total, $80 million, earmarked by the Obama administration under the Kerry-Lugar-Brahman Act for the Pakistan Private Investment Initiative, will go towards providing cheaper financing and equity to small and medium enterprises (SMEs) in Pakistan.

“The United States Agency for International Development (USAID) will provide up to $24 million for an equity fund, and fund managers will be required to match the requested funding to take the size of each equity fund to at least $45 million,” said Theodore Heisler, the project manager and senior economic growth advisor to USAID.

Heisler said that co-investment was essential in bringing the size of each fund to a level where it can cover operating expenses. The US intends to create at least three funds, but is, as yet, noncommittal to the total number. US authorities are on the lookout for good fund managers, and the availability of quality managers will determine the numbers of the funds, officials have said. During the last fiscal year, the federal government borrowed Rs1.77 trillion to finance the budget deficit. The State Bank of Pakistan has already warned that due to increasing government borrowing, there is little credit available for the private sector to grow.

“Having access to finances is a challenge for SMEs, as there is little equity and debt available for the sector,” said Heisler. “The longer term goal is to help expand the market for private equity investment and provide money that is not available through banks and other international lending agencies,” he added. He said the real job growth potential lies in the SME sector, as the corporate and public sectors cannot create unlimited jobs.

Heisler said each fund will have a 10-12 year lifespan. Individual investment sizes will range from $500,000 to $5 million, but could vary depending upon requirements. The initiative has been modelled on the Polish American Enterprise Fund, which was started with $140 million and has now grown to a multi-billion dollar fund.

Heisler said the US is looking to create a private equity industry in line with global standards, as there is hardly any private equity investment fund in Pakistan. He said the other purpose was fetching foreign investment through co-investment, as investment in Pakistan is dwindling.

The US is currently looking for fund managers who have a successful history, and Heisler said that both local and international fund managers have expressed interest in the project.

To a question whether Pakistani fund managers have expressed reluctance due to doubts over long-term commitment issues with the US, the US embassy replied “we believe there will be substantial interest from local, regional and international investors”.

It further said that “the US government designed the Pakistan Private Investment Initiative after a year of research and consultations with numerous stakeholders, including the Pakistani private sector and regulatory authorities.” It added that USAID will structure the funding to ensure that it is sustainable.


http://tribune.com.pk/story/442469/credit-crunch-as-banks-turn-their-backs-on-private-sector-us-steps-in/
Riaz Haq said…
Here's an excerpt of a piece from Venturebeat.com on venture capital in Pakistan:

Naseeb.com was definitely the example that led DFJ and EPlanet to back Rahman’s next venture, the Lahore-based online job portal, rozee.pk, in 2007. That was a time “when everything was turning upside down in Pakistan,” Rahman said. The constitution had been suspended, bomb blasts were a daily occurrence and Benazir Bhutto was assassinated. That did not scare the investors who Rahman had bombarded with data on the robustness of Pakistan’s market and the growth projections of his enterprise.
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Venture capital has always been anchored in taking a risk on an individual and an idea, where the probability for success, as Rahman noted, is “super, super low.” And risk is exactly what Pakistan needs to encourage in order to jumpstart investments and the flow of capital.

Capital in Pakistan is frozen in a different era. Banks balk at extending credit to innovative startups, even where contracts guarantee return.

That is what happened to Shakir Husain, CEO and founder of the technology outsourcer Creative Chaos, when he went in to request a $100,000 loan to expand his business

“Put together collateral for $100,000 and we’ll give you this loan,” he was told. When the entrepreneur replied that he had a $1 million contract from a client based in the United States, he was still refused. “Had I been a textile company where I could produce a letter from my client there would have been no problem. Being a software company, they didn’t know how to collateralize that risk.” He eventually self financed.

He also set out, much like Reid Hoffman, to ensure that other aspiring entrepreneurs have access to risk rather than roadblocks. He, along with Rahman and other established Pakistani entrepreneurs, has become an angel investor. This has resulted in some progress.
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The Acumen Fund, a U.S.-based non-profit which uses philanthropic dollars to make venture investments, is one resource for larger amounts of financing. Self-described as a “social venture fund” that promotes “patient capital,” Acumen has invested millions in several Pakistani “social” enterprises, which have proven to effectively serve the social needs of the poorest.

The Kashf Foundation, Pakistan’s second largest private microlender, is Acumen’s best example. Touching nearly 1 million Pakistani women, Kashf has dispensed $100 million in loans and has closed over $36 million in commercial deals with local and international banks.

Pakistan’s “non-social” entrepreneurs require similar and bold backing. They require it, not from the philanthropic or non-profit world, but the private sector. Capital markets cannot be built by anyone else. Nor can Pakistanis build them alone. This is where U.S. venture capitalists can help.

Certainly, firms on Sand Hill Road or Route 128 aren’t in a position to source deals for individual Pakistani entrepreneurs. The levels of financing, which would average around $200,000 to $400,000, would not be worth the exorbitant transaction costs. Pakistan’s weak legal system would require tough term sheets that would be a disadvantage to most Pakistani entrepreneurs. Conducting due diligence, the real value to entrepreneurs, would be a challenge.

What they can do is challenge Pakistani banks and investors to create a Pakistan venture fund that they would then match. There are already several investment firms in Pakistan, such as the Abraaj Capital Group-backed BMA Capital, that could administer the fund. Last year’s announcement by The Overseas Private Investment Corporation (OPIC), a U.S. government agency, approving $455 million in financing to support the establishment of five private equity funds to invest in Middle Eastern companies provides a precedent and model....


http://venturebeat.com/2010/11/16/pakistan-venture-capital/
Riaz Haq said…
Couple of stories from Daily Times:

1. Mobile Phones:

KARACHI: Pakistan is a land of opportunities and the credit for this goes to the huge youth population and the rich pool of talent available in the country. These sentiments were expressed by All India Management Association Senior Vice President and Nokia IMEA VP D Shiva Kumar during his recent visit to Pakistan. He was one of the key speakers from India at the two-day management conference between the two countries in Lahore.

http://www.dailytimes.com.pk/default.asp?page=2012\09\27\story_27-9-2012_pg10_5

2. Agri:

ISLAMABAD: Sixty-four specialists from the ministries of agriculture from Khyber Pukhtunkhwa, Gilgit Baltistan, Azad Jammu and Kashmir (AJK), Sindh, and Balochistan have completed a 10-day course on modern farm business and irrigation methods sponsored by the US. The participants will help farmers increase their profits by approaching farming as a business: farmers will be able to identify higher-value crops and access new markets and customers. The US Agency for International Development (USAID) organised this training session to help increase profits through better product quality and water management.

At the completion of the training course in Islamabad, USAID Country Director Jonathan Conly said, “By using modern techniques, Pakistani farmers can capture new customers and increase their profits. The United States is committed to helping Pakistan modernise its agriculture sector so that farmers can improve their livelihoods.” After the workshop, an agricultural specialist from AJK Amina Rafi added “Farming in mountain areas has always been a challenge. I am glad that this training has provided me with skills to help farmers in AJK improve their businesses.”


http://www.dailytimes.com.pk/default.asp?page=2012\09\27\story_27-9-2012_pg5_4

Riaz Haq said…
Here's a Businessweek story of Pakistan's rising rice exports:

Rice exports from Pakistan, the fourth-largest shipper, are set to rebound from November with the new harvest after a rally in domestic prices and cheaper supplies from India cut shipments, a traders’ group said.

Overseas sales may reach 4 million metric tons in the year that began on July 1 as increased supplies from the new crop cool local prices, said Safder Hussain Mehkri, vice chairman of the Rice Exporters Association of Pakistan. Exports slumped 46 percent to 238,659 tons in the July-August period, according to Pakistan Bureau of Statistics. Shipments were 3.7 million tons in 2011-2012, according to the association.

Rice, staple for half the world, is poised for a second monthly decline as Thailand and India, the world’s biggest exporters, accelerated sales. Futures are little changed this year, lagging behind corn, wheat and soybeans, as global rice harvests are set for a record.

“New harvest will bring down the prices which are way too high at the moment, making us less competitive in the global market,” Mehkri said by phone from Karachi. “Our rice is 10-15 percent costlier than India’s. Better domestic prices will improve our competitiveness against India.”

Non-basmati rice from Pakistan was sold at about $451 a ton free-on-board in July and August, while it was $385 a ton in India, according to data from the exporters’ associations in both the countries. Rough rice for November delivery was little changed at $14.90 per 100 pounds on the Chicago Board of Trade at 6:48 p.m. in Singapore yesterday. Futures have lost 2.5 percent this month.
Indian Exports

India will export 8 million tons in 2011-2012, making it the top shipper ahead of Vietnam and Thailand, the U.S. Department of Agriculture data show. In 2012-2013 India’s shipments would drop to 7 million tons, compared with Thailand’s 8 million tons and Vietnam’s 7 million tons, the USDA estimates. Pakistan’s exports in 2012-2013 will reach 4 million tons, according to the agency.

Shipments from Pakistan were also hurt by international trade sanctions on Iran, which made payments between traders in the two countries difficult, Mehkri said. The rice harvest this year may surpass the 6 million tons in 2011-2012, he said.


http://www.businessweek.com/news/2012-09-26/pakistan-s-rice-sales-seen-climbing-as-harvest-set-to-cut-prices
Riaz Haq said…
Here's a News excerpt on tractor sales in Pakistan:

Tractor sales increased immensely, by 190 percent YoY, to 2,855 units in comparison with the sale of 957 units in the same period last year. However, August 2012 sales (2,855 units) went slightly higher as compared to July 2012 sales (2,828 units). Al-Ghazi tractors registered a sales growth of 300 percent YoY but a sales decline of 28 percent MoM to 1,216 units. Millat tractors sales boosted by 151 percent YoY and 44 percent MoM to 1,639 units, the data said.

On cars:

Pakistan Automotive Manufacturers Association (PAMA) has recorded a decline of 30 percent year-on-year (YoY) in automobile manufacturing to 20,820 units in August 2012, according to the PAMA data released for the same month.



A month-on-month (MoM) analysis of the sector demonstrates a comparatively steady performance with the sector’s sales down by a modest 0.5 percent to 10,385 units. This can primarily be attributed to the low base effect of July 2012, owing to fiscal year-end phenomenon and implementation of taxes in the federal budget 2012-13.



Segment-wise breakup shows that car sales in August 2012 went down by 13 percent YoY to 8,467 units while the 1300cc and above segment shrunk by 17.6 percent YoY. Sales of light commercial vehicles (LCV) and 4x4 registered an 18.3 percent YoY declined in August 2012, mainly due to a decrease in sales volume of Bolan, Ravi and Hilux.



Pakistan Suzuki Motor Company Limited (PSMC) registered a sales decline of five percent YoY to 6,002 units but continued its performance as a market leader. However, in August 2012, its market share dropped by six percent YoY to 56 percent. The reason behind this decrease was the discontinuation of its brand Alto, which was PSMC’s leading brand in 1,000cc category.



A better picture can be seen on MoM basis as it shows a seven percent improvement in sales volume of the company, the PAMA data said. This was mainly accounted for the base effect of lower sales volume in July 2012.



PSMC has been successful in attracting its Alto customers towards Mehran, Cultus and Swift models, which registered YoY enormous sales growth of 40 percent, 21 percent, and 16 percent respectively in August 2012 while other models including Liana, Bolan and Ravi showed YoY decline of 26 percent, 10 percent and 34 percent respectively.



Indus Motor Company Limited (INDU) experienced sales contraction of 28 percent YoY during August 2012 to 3,092 units. During this period, sales went down by 30 percent YoY to 6,179 units. The main reason behind this was a 10-day production halt in July-August 2012 due to higher inventory and pre-buying of buyers and road side dealers in June 2012.



Corolla’s sales decreased by five percent YoY to 2,800 units in August 2012 while Hilux sales improved by three percent YoY to 282 units. MoM sales of the Corolla grew by 14 percent while sales of Hilux drastically decreased by 50 percent, the data said.



Imported Japanese second hand cars are becoming major competitor for INDU flagship brand Corolla as during FY12 about 55,000 units of used Japanese cars were imported in the country.



Hence, it has become a serious threat for INDU as all eyes will now be on the upcoming Auto Industrial Development Program (AIDP 2012-17), which will set the course for future direction for imported cars in the country.



Honda Atlas Cars Pakistan Limited (HCAR’s) experienced a sales drop of 14 percent YoY to 1,241 units in August 2012. The period under consideration portrays an improved picture as sales increases by 20 percent YoY.


http://www.thenews.com.pk/Todays-News-3-131559-PAMA-records-30pc-decline-in-automobile-manufacturing

Riaz Haq said…
Here's Express Tribune on growing food market in Pakistan:

Pakistan is a huge and growing market for food. In big cities like Karachi and Lahore, restaurants of all types and sizes are jam-packed during opening hours. Looking at the restaurant business, it appears that very little, including economic uncertainty, has adversely affected food consumption. The popular media has also picked up on this culinary zeitgeist and almost all the TV channels in the country have programmes on cooking and other aspects of food.

For some years a number of ‘food streets’ have sprouted up in different cities, most notably Karachi, Lahore and Islamabad. In terms of growth potential and expansion, Lahore offers exciting opportunities. The area that stands in the shadow of the historical Badshahi Mosque is a great example of regeneration that the government of Punjab successfully undertook. Such regeneration projects in different parts of the country are not only developing a culture of sophisticated culinary habits, but are also creating sustainable employment opportunities for many.

Other newly-established food streets and similar developments include Sea View restaurants and Port Grand Food Street.

Creating business opportunities around the consumption of food is arguably the foundation of a sustainable economy, especially in a country the size of Pakistan. There are numerous examples of successful global food businesses that have contributed immensely to the economies of their respective countries of origins. McDonald’s is perhaps the best example of such a success story, with gross revenues of over $34.17 billion (2012 figures). In terms of financials, McDonald’s is bigger than Latvia, as the latter’s GDP of $26.14 billion (2011 figures) was smaller than McDonald’s annual revenue for the same year ($27 billion). Although Subway is the largest restaurant chain in the world in terms of the number of restaurants (37,000 outlets), McDonald’s remains the largest in terms of total revenue.


http://tribune.com.pk/story/444750/culinary-zeitgeist-the-food-business-in-pakistan/
Riaz Haq said…
Here's Economic Times' report on Pakistan sugar exports:

NEW DELHI/MUMBAI: Pakistan has allowed the export of an extra 200,000 tonnes of sugar, on top of the 300,000 tonnes already allowed, as the government aims to trim surplus stocks and bolster local prices.

Higher stocks and expectations of robust output next year encouraged the Islamabad government to allow the export of the additional sugar, Ali Raza Bashir, spokesman for the Finance Ministry, said, though the permission was for less than had been sought.

"There was a request to allow (extra) exports of 400,000 tonnes but the cabinet gave its permission for 200,000," Shunaid Qureshi, chairman of the Pakistan Sugar Mills Association, said by telephone.

The move came as neighbour India sealed deals to import about 5,000 tonnes of white sugar, despite expectations of a domestic surplus, as some traders seek to capitalise on lower prices in Pakistan and higher prices in India.

In Pakistan, sugar output in the crop year starting Oct. 1 is likely to remain steady at last year's level of around 4.7 million tonnes, Qureshi said.

The country's sugar consumption is between 4 million tonnes and 4.2 million and it started the 2012/13 year with around 400,000 tonnes of stock, said a dealer in Karachi who declined to be named.

Most sugar so far has gone to Afghanistan, Saudi Arabia and east Africa.

"These countries will again show interest due to lower prices. Millers in Pakistan want cash to start the crushing season ... They can give discounts to world prices," the dealer said.

INDIA BUYS WHITES

A New Delhi-based trader, who did not wish to be named, said: "The (Indian) traders who have contracted imports from Pakistan perhaps found the FOB price of $545 per tonne attractive enough to buy.

"They stand to gain $15 to $20 a tonne after paying a duty of 10 percent," the trader added.

The sugar price in western India is around $680 per tonne, while in northern and eastern parts of the country it is as high as $720.

India, the world's top consumer and the biggest producer behind Brazil, has been an exporter for the past two years. Exports in the year to September 2012 totalled 3.3 million tonnes.

Traders in India, which levies a 10 percent tax on sugar imports, have booked whites from Pakistan for delivery at the eastern Haldia port, a second Indian trader said.

India is expected to have a small exportable surplus in 2012/13, though higher production costs could make it difficult to find buyers at prices acceptable to mills.

Last month, Indian mills signed deals to buy up to 450,000 tonnes of Brazilian raw sugar because of the attractive gap between domestic and overseas prices.

The strengthening Indian rupee and a wide gap between Indian and Pakistani prices made these deals attractive, said a Mumbai-based trader with a global trading firm.

India could buy more for delivery in October and November to meet higher festival demand, traders said.


http://economictimes.indiatimes.com/news/economy/foreign-trade/pakistan-allows-more-sugar-exports-india-to-import-5000-tonnes/articleshow/16673077.cms
Riaz Haq said…
Here are a couple of recent stories on Pak agribusiness:

1. Harvard Business School picks Pakistan's K&N for case study:

Karachi: World’s most prestigious business school in the United States of America, Harvard Business School (HBS) has selected a Pakistani company, K&N’s, as a case study.

HBS faculty members select companies from around the world for a written account of a company focusing on strategic business issues, of interest to a global audience, which are then used for classroom discussions. HBS case studies are world renowned, and not only used by HBS faculty, but also by majority of leading business schools and universities around the world for teaching.
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K&N’s is greatly honoured with this achievement, as for any company, becoming a HBS case study is a great honour. While felicitating K&N’s, Pakistan Poultry Association (PPA) said is proud to have its founding member featured as a HBS case study as it is the only company from Pakistan to have been chosen by HBS to write the case study and use it in its executive education programs. This is also a great achievement as a very positive image of Pakistan will be reflected through the K&N’s case study reading and discussions by thought-leaders and key decision makers from the global food and agribusiness industry, and university students alike, around the world.
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K&N’s integrated poultry operations include grand parent breeding, parent breeding, hatching, feed milling, broiler growing, poultry processing, and production of ready-to-cook & fully cooked chicken products. K&N’s Quality Assurance Lab monitors and regulates the integrated poultry operations to ensure K&N’s chicken products are wholesome, safe and healthy. K&N’s manages its own product distribution (including Pakistan’s most extensive cold-chain distribution system) and a chain of chicken stores for its range of chicken products.

http://www.thenewstribe.com/2012/10/02/harvard-business-school-selects-pakistani-company-kns-for-case-study/#.UIbRNdfCeSo

2. Japan's JICA helping build vapor heat treatment facility for mango exports to Japan:

Japan International Co-operation Agency (JICA) is likely to extend its help to Pakistan for setting up a vapor heat treatment (VHT) plant worth Rs 170 million in order to tap the higher end Japanese market. The offer was made by Yuji Aoki (Japanese Consultant, TDAP) while speaking at a meeting held at the Pakistan Horticulture Development and Export Company (PHDEC), says a spokesperson here on Monday.

The meeting was informed that PHDEC had already succeeded in sending mangoes to Japan on trial basis in its endeavours to tap higher-end Japanese market. Yuji Aoki speaking on this occasion said that the plant could be installed in Pakistan before the next mango season. He said mango was liked by Japanese people for its sweet taste but there is need to develop certain infrastructure facilities for standardisation at production, packaging and processing level to meet the SPS requirements of Japanese market.

Akram Khalid, Sr. G M Co-ordination, PHDEC chairing the meeting said that PHDEC will network with stakeholders to get their feedback and to assess the viability of this costly initiative. Nudrat H Khan Senior Manager (Marketing) PHDEC said that a comprehensive marketing campaign can be organised in Japan with the collaboration of commercial section of Pakistan Embassy in Japan.

Sarfraz H Iqbal Sr Manager apprised AOKI about the projects and services of PHDEC. It is important to note that in Japanese market mangoes are sold in pieces at a comparatively higher price which is approximately 4 times greater than the price Pakistani mangoes fetch in its traditional markets, concludes the PHDEC spokesperson.

http://www.brecorder.com/agriculture-a-allied/183/1250459/
Riaz Haq said…
Here's a poultrysite.com report on Pak poultry sector:

Vice Chancellor of the University of Veterinry and Animal Sciences (UVAS) Professor Dr Talat Naseer Pasha has said the poultry sector was most attractive for investment as it had become the second largest industry after textile in the country.

Dr Pasha said that livestock growth was not satisfactory a decade ago. When the university was established, the government as well as investors paid due attention with the association of university’s academia, reports the Nation.

It brought about a revolution in poultry and dairy sectors. Farmer also have to realize the importance of the livestock sector, he added.

Ten years ago the share of livestock in agriculture GDP was 39 per cent which has now risen to 55.1 per cent, according to Dr Pasha.

The vice chancellor said the private sector had also contributed a lot to the livestock sector and set up modern slaughter houses.

However, the vice chancellor called for setting up joint laboratories to ensure the quality of food and feed of livestock. He said the government should evolve a joint system to gauge the quality of food and feed as well as meat.


http://www.thepoultrysite.com/poultrynews/27241/pakistan-poultry-industry-attractive-for-investment
Riaz Haq said…
Here's an ET report on Coke investing to expand in Pakistan:

LAHORE:

It was an announcement made so quietly that it did not even make the headlines: having already invested $172 million in Pakistan this past year, The Coca Cola Company – one of the world’s largest beverage companies – is planning on investing another $248 million in the country over the next two years.

It may have something to do with the fact that Pakistanis are estimated to have spent approximately Rs110 billion ($1.3 billion) on carbonated beverages in 2011, according to an analysis by The Express Tribune based on figures compiled from industry sources. Coca Cola currently enjoys a 30% market share, second only to arch-rival PepsiCo.

“We see great potential in Pakistan’s future, which is why the company is investing significantly in upgrading infrastructure and adding value to allied industries,” said Rizwan Khan, general manager for The Coca Cola Company in Pakistan and Afghanistan.

The money will be spent on two new bottling plants, one each in Karachi and Multan, as well as investing in more coolers, which will be distributed amongst retailers to help with the company’s retail sales efforts. Company officials were quick to point out that the investment is not simply the recycling of profits and cash flows from existing operations in Pakistan, but green-field foreign direct investment that will flow into the country over the next two years.

The expansion plans come as rising demand makes it difficult for Coca Cola to keep pace with its existing production capacity in Karachi and Punjab. The new plants will follow the establishment of a Coca Cola facility, already completed in 2011, which manufactures Coke cans. Previously, Coca Cola used to import cans from its factories in other countries.

Coca Cola’s business model in Pakistan is somewhat unique. The global US-based parent owns a subsidiary called The Coca Cola Export Company, which has a Pakistan branch. That Pakistan branch conducts all marketing and brand building activities and manufactures the concentrate for the company’s signature beverages from a plant it owns and operates in Raiwind.

The concentrate is then sold to Coca Cola Beverages Pakistan, a joint venture between the US-based parent and Coca Cola Içiçek, a Turkey-based partner of the group. Coca Cola Beverages Pakistan operates six bottling factories in Pakistan, located in Karachi, Gujranwala, Multan, Lahore, Rahimyar Khan, and Faisalabad.

Coca Cola used to have eight franchisees for its bottling facilities in Pakistan, but in the mid-1980s the company felt that the business model was not working. It then spent the next decade buying out every single franchisee in Pakistan, consolidating them under one umbrella to form Coca Cola Beverages Pakistan. This entity was a wholly-owned subsidiary of the US-based parent until 2008, when Coca Cola Içiçek took a 49% share.

The company declined to provide a precise revenue figure or growth numbers, but said that it buys close to Rs13 billion in raw materials from its 300 local suppliers. According to Coca Cola Içiçek’s annual report, the company’s revenue growth rate in Pakistan is in the high teens. Coca Cola has over 4,000 employees in Pakistan, and employs another 6,000 indirectly. Company officials say that it paid Rs11 billion in taxes last year.

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“Our aim is to inspire economic activity, create employment and increase tax revenue for the government. However, it is the government’s responsibility to ensure that a productive investment and business operating environment is provided to local and international companies,” said Khan.

....


http://tribune.com.pk/story/463423/beverages-why-coca-cola-is-investing-another-248m-in-pakistan/
Riaz Haq said…
Here's a recent Seekingalpha piece on Pepsi growth in South Asia:

Pepsi depends heavily on emerging markets for growth. It experienced a growth of 14% in emerging markets for the quarter. Organic net revenue in Europe grew by 7%, and in Asia, Middle East and Africa it grew by 10%. The company has significant international exposure, which means that the company's top and bottom lines are affected by foreign currency movements. This is made evident by a 5% decrease in company revenues due to foreign currency movement in the recent third quarter.
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Asia, Middle East & Africa (AMEA) unit experienced strong growth for the quarter. Organic net revenue grew by 10%. Within this unit, snacks experienced double-digit volume growth rate. Beverages' volume experienced high single digit growth rate. India and Pakistan experienced snacks volume growth of 12% and 27%, respectively. Beverage volume for India and Pakistan was up 23% and 25%, respectively. Constant currency operating profit for the unit grew by 14%.


http://seekingalpha.com/article/935611-pepsico-or-coca-cola
Riaz Haq said…
International frozen yogurt franchises Tutti Frutti and Fruz are coming to Pakistan, according to news reports:

Business Recorder on Tutti Frutti:

Tutti Frutti is a specialty brand available in various world markets, including the USA, Canada, Brazil, Malaysia, Thailand, Hong Kong, China, France, Pakistan and the United Kingdom. Work is in progress to open up outlets in countries like India, Bangladesh, Russia, Romania, Spain and various Middle Eastern countries.
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17 outlets already opened in Pakistan. There are five outlets in Karachi, three each in Lahore and Islamabad, two in Rawalpindi, two at Bhera Motorway rest area and one each in Abbottabad and Faisalabad. Another 19 are under-construction in different cities. We are targeting about 100 branches by the end of the year 2013, reaching customers in nearly every city of Pakistan.


http://www.brecorder.com/brief-recordings/0/1257571/

The Nation on Yogen Fruz:

LAHORE (PR) – Yogen Fruz, the world’s leading frozen yogurt chain opened its first outlet in DHA amidst much fanfare on Sunday. The master franchise of the Canadian desserts chain has been acquired by MFK Foods in Pakistan, and the local business group is already working on a plan to open outlets and franchises all across Pakistan.“When we received a query for bringing Yogen Fruz to Pakistan, we all were very excited. Pakistan is a huge consumer market and if the conditions are right, this country can attract a lot of foreign investments. We all flew in from Canada to be a part of this launch”, said Carlos Campo who is the Director Operations for Yogen Fruz worldwide, and is in Pakistan with his team to assist in the launch of this giant food and desserts chain.“Frozen yogurt is freshly prepared, is rich in probiotics, and is available in endless flavours,” added Basir Syed, CEO MFK Foods and master franchisor for Yogen Fruz Pakistan. “Yogen Fruz is here, and soon it will be available in all parts of Pakistan. We have an aggressive business development plan and we have received numerous franchise requests and sold many as well. We will also be opening outlets in other parts of Lahore as well.”

http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/business/12-Nov-2012/yogen-fruz-launched-in-pakistan

Riaz Haq said…
Here's PakObserver on Pakistan's rising food exports:

Thursday, November 29, 2012 - Islamabad—Fruit and vegetable export from the country during the first four months of current financial year recorded increase of 4.21 percent and 10.97 percent respectively.

During the period from July-October 2012 about 120,794 metric tons fresh fruits of different varieties worth US$ 81.48 million exported as compared to the 135,323 metric tons valuing US$ 78.18 million during the same period of last year.

According the data of Pakistan Bureau of Statistics (PBS), during first four months of current financial year about 65,113 metric tons vegetables costing US$ 31.75 billion exported which was up by 10.97 percent as compared to 106,752 metric tons of US$ 28.6 million during same period of last year.

The export of fruit and vegetables witnessed increase in their exports in dollars term, however, the export in quantity term witnessed reducing trend during last four months of current financial year, the data revealed. Meanwhile, the export of sugar during the period under review recorded 100 percent increase as about 126,819 metric tons of sugar worth US$ 70.29 million exported.

From the period from July-October 2012, the export of meat and meat preparations also increased by 30.64 percent as about 22,836 metric tons of meat and meat preparations valuing US$ 7.37 (73.7?) million exported as compared to 19,062 metric tons worth US$ 59.4 million exports of same period last year,, it added. The data revealed that during the first four months of current financial year the export of all other food items recorded 30.64 percent increase as against the last year’s export.

During the period from July-October country earned US$ 343.26 million by exporting different food commodities where as it was recorded at 328.15 million during same period last year.


http://pakobserver.net/detailnews.asp?id=184461
Riaz Haq said…
Here's PakistanToday on raising Pakistan's food exports to Malaysia:

Pakistan and Malaysia have decided to further enhance bilateral cooperation in the field of agriculture with Malaysia agreeing to import more livestock, fish, rice, beef, fruits and vegetables from Pakistan.
“We are already importing a considerable amount of rice, fruits and other food products from Pakistan and we want this cooperation to grow further in the coming months,” said Malaysia’s Agriculture and Agro-based Industry Minister Datuk Seri Noh Omar during a meeting with Pakistan’s Minister for National Food Security and Research Israrullah Zehri in Kuala Lumpur.
During the meeting, Malaysia’s Agriculture and Agro-based Industry Minister Datuk Seri Noh Omar recalled his visit to Pakistan in December 2009 and his meeting with the then Minister for Agriculture Nazar Mohammad Gondal. He also mentioned about 171 buffalos which were given to Malaysia by the Government of Punjab and called for relaxing the procedure for importing more animals from Pakistan as Malaysia was in need of many more.
He also appreciated the quality of Pakistani fruits specially mangoes and kinoos and hoped that the quantum of fruits being imported from Pakistan will increase with the passage of time.
Datuk Seri Noh Omar noted that following his visit to Pakistan, three separate Memorandum of Understandings (MoUs) had been signed between the two governments for exchange of scientific knowledge and technology cooperation as well as for the import and distribution of fruit juices, fruit-based consumer products and frozen beef from Pakistan to Malaysia. Similarly, a Letter of Intent had also been signed between the Government of Punjab and the Department of Veterinary Services Malaysia for expanding cooperation in the veterinary sector.
Datuk Seri Noh Omar said the Malaysian government had moved swiftly on implementing these MoUs and it had already granted license for export of Pakistani beef to Malaysia while a total of 171 animals, including Neeli Ravi buffaloes, had also been imported from Pakistan for developing “our buffalo industry and improving their gene pool”. He also referred to the growing import of Pakistani rice to Malaysia which imported 43,000 MT of Pakistani rice in 2009 but increased it to 123,000 MT in 2010 and to a sizeable 148,000 MT in 2011 respectively.
Federal Minister for National Food Security and Research Israrullah Zehri thanked his Malaysian counterpart for inviting him to attend the Malaysian Agriculture, Horticulture and Agro-tourism Show (MAHA) 2012 and urged the Malaysian government to consider increasing import of beef and mutton from Pakistan as quality of meat was very good and the slaughtering of animals was in accordance with Halal standards. He also invited his Malaysian counterpart to visit Pakistan in February 2012 to attend the livestock fair held in Sibi Balochistan.
Later, Israrullah Zehri visited various pavilions and stalls set up at MAHA 2012. He evinced keen interest in various products, food items and livestock put on display. Later, he also spoke to the local media and shared with them various proposals and measures currently being pursued by Pakistan and Malaysia to enhance mutual cooperation in a diverse range of fields, including import of agricultural machinery and equipment; techniques of horticulture fruit-growing and vegetable gardening; plant protection and fertilizers; livestock farming and breeding; Green House technology; feed and feedstuff production; veterinary medicine; fish farming; energy-saving technologies for agriculture; production of biomass fuel, biogas, biodiesel, renewable and alternative energies (Biofuel); and water management and forestry.


http://www.pakistantoday.com.pk/2012/11/30/news/profit/malaysia-eyes-pakistani-livestock-food-products/
Riaz Haq said…
Here's a Fresh Plaza report on Pakistan kinnow exports:

Exports of Pakistani mandarin may reach the figure of $100 million around in 2012-13. Exports will start from December 1st 2012 and continue till the end of March 2013.

According to Ahmad Jawad, CEO of Harvest Tradings, heavy rains should help increase Kinnow exports for the 2012-13 season compared to last year, despite the fact that this year production is less than last year in Kinnow the farms of Sargodha district, the biggest citrus producing hub.

"For this season, around 1.8 million tons of production are expected and there are prospects that country's exports would be good. A target of 0.2 million tonnes has been fixed this season for Kinnow export."

He explains that Kinnow export to Iran will not take place because of non availability of e-forms by banks.

Indonesia and India have been added as new markets for the coming season. The export of Kinnow from Pakistan to Indonesia is expected to reach 40,000 tonnes during the coming season. Pakistan and Indonesia have already signed a preferential trade agreement to enhance trade between the two countries this year.

Jawad expects a tough time from China on the Indonesian market in terms of price, but in taste he says, "our product is far better than the Chinese Mandarin. Similarly good volumes are expected to go to India as well in the light of Most Favored Nation Status (MFN) which is granted by the Government of Pakistan to increase trade activities on both sides."

Similarly Malaysia also a favorite market for Kinnow due to Free Trade Agreement signed between two countries.

He goes on to say that, "over a period of time, Russia and Ukraine have also emerged as leading importers of Pakistani Kinnow. Total exports to both countries may now contribute to almost half of Pakistan's total exports, provided we deliver required quality to the Russian authorities."

Mr Jawad urged the support of respective commercial counselors for better promotion and level playing field.

He also sees bright prospects for future of Kinnow exports, but says this is subject to proper dedication and more research as the Kinnow is the only fruit whose juice costs as little as a cup of tea.


http://www.freshplaza.com/news_detail.asp?id=103695
Riaz Haq said…
Here's a PakObserver report on German packaging form Multivac entering Pakistani market:

Sunday, December 02, 2012 - Karachi—The overall food and beverage trade in Pakistan has surged to $ 6 billion during 2011. Keeping in view the potential in the food sector of Pakistan a German company MULTIVAC has started operations in Pakistan.

The company moves the market with innovative packaging solutions, individual consultation and exceptional service. Said Amir Sotoudeh, MD MULTIVAC Middle East.

The company manufactures machines for the packaging of fresh or processed food, sterile goods and other medical products, today the company has a worldwide organization with more than 3,300 employees in 55 countries, he added.

We want to facilitate food sector of Pakistan with better packaging facilities in sectors especially ready-to-eat meal, fresh and frozen meat, seafood and bakery products, he further said.


http://pakobserver.net/detailnews.asp?id=185066
Riaz Haq said…
Here's BMI report on Pak agribusiness:

The 2012 monsoon season was relatively kind to Pakistan’s farmers, especially in comparison with the devastating floods of 2010. Although localised flooding caused severe destruction in parts of Sindh and Balochistan, the main breadbasket region of Punjab enjoyed late rains after a dry start to the season, improving the prospects of rice, corn and cotton in particular.

Key Forecasts:

- Corn production to 2016/17: up 30.0% to 5.6mn tonnes. Continually improving yields and high prices on world markets will support an impressive increase in corn production.

- Cotton consumption to 2016/17: up 23.2% to 12.5mn tonnes. Demand for cotton will surge in the early years of our forecast as the EU lifts tariffs for a year, before falling back to steady yearon-
year (y-o-y) growth.

- Rice production to 2016/17: up 16.5% to 7.3mn tonnes. Pakistan will retain its place among the world’s most important exporters of the commodity as its producers look to expand into new markets.

- 2013 real GDP growth: 4.0%. Up from 3.7% y-o-y in 2012.

- Consumer price inflation: 12.4% in 2013 (up from 11% y-o-y in 2012).

Industry Outlook:

The 2012 monsoon season was relatively kind to Pakistan’s farmers, especially relative to the devastating floods of 2010. Although localised flooding caused severe destruction in parts of Sindh and Balochistan,
the main breadbasket region of Punjab enjoyed late rains after a dry start to the season; this has improved the prospects of rice, corn and cotton in particular.

In a major boost to the cotton industry, the EU has finally enacted a long-discussed measure that will suspend import duties on a range of cotton products from Pakistan. The European Parliament finalised the move in September, although the regulation will only apply until the end of 2013, rather than the two-year period initially pushed for by the EU. According to the Pakistan Cotton Ginners Association, the EU is one of Pakistan’s largest trading partners, accounting for more than 30% of the country’s total exports. Of this, the 75 items allowed under the deal contribute about EUR921mn, or 30% of the country’s total exports into the EU. ...


http://www.researchandmarkets.com/research/bgtf4x/pakistan
Riaz Haq said…
Here's Daily Times on USAID effort to enhance rural productivity in Pakistan:

US assists rural Pakistan increase productivity

Staff Report

ISLAMABAD: United States Agency for International Development (USAID)’s Pakistan Strategy Support Programme (PSSP) launched a 2-day First Annual Conference entitled ‘Productivity, Growth and Poverty Reduction in Rural Pakistan’ on Thursday.

The aim of this conference is to review the first year’s results from PSSP activities. The International Food Policy Research Institute (IFPRI) implements the PSSP. This is a four-year USAID funded, multi-dimensional, multi-partner initiative under the Pakistan Planning Commission’s framework for economic growth.

USAID is proud to support the Planning Commission’s efforts to achieve high standards of excellence in policy formulation and research through capacity building of researchers and analysts in Pakistan, said USAID Deputy Director Rodger Garner at the inaugural session of the conference. These efforts will contribute to a stronger, brighter future for all Pakistan, he added.

A National Advisory Committee chaired by Dr Nadeem ul Haque Deputy Chairman of the Planning Commission of Pakistan with members including Abdul Wajid Rana, Principal Officer and Secretary of Finance government of Pakistan supervises PSSP.

USAID assistance will enable Pakistan to modernise its policy formulation by improving research based policy analysis. This will create a more favourable enabling environment for investments and enterprise growth, Dr Nadeem ul Haque said.

USAID’s other economic growth activities include creating over 200,000 acres of irrigated land by the end of 2013, as well as increasing the incomes of 250,000 farmers and female agricultural workers by increasing their production and connecting them with markets throughout the country to improve sales and ultimately expand their businesses.


http://www.dailytimes.com.pk/default.asp?page=2012\12\14\story_14-12-2012_pg5_14
Riaz Haq said…
Here's Daily Times on German Multivac launch in Pakistan:

MULTIVAC the world’s leader in packaging solution has started Pakistan operation. The overall food and beverage trade in Pakistan has surged to $6 billion during 2011. Keeping in view the great potential in the food sector of Pakistan, MULTIVAC moves the market with innovative packaging solutions, individual consultation and exceptional service. We call it better packaging, our customers call it ‘success’, Amir Sotoudeh MD MULTIVAC Middle East
said.


http://www.dailytimes.com.pk/default.asp?page=2012\12\29\story_29-12-2012_pg5_20
Riaz Haq said…
Here's a NY Times blog post on India's planned dams and India's lack of concern for environmental impact on India ad reduction of water for Pakistan and Bangladesh:

...India’s government was grappling with growing pressure to increase the dependability of its electricity service — for the growing numbers who have intermittent power and the 400 million who live without it.

As a solution, the government proposed constructing 292 dams throughout the Indian Himalayas — roughly a dam every 20 miles. If completed, the 7,000- to 11,000-megawatt dams would double the country’s hydropower capacity and meet about 6 percent of the national energy needs projected for 2030 (based upon 8 percent annual growth of the nation’s domestic product). The dams, the reasoning goes, would provide electricity to needy people as well as offset carbon dioxide emissions from coal-fired power plants.

Scientists and citizens alike are crying foul, however, pointing out that the dams will probably displace millions and wreck ecosystems throughout the Himalayas.

No binding provisions are in place to ensure that displaced people receive adequate compensation and help with resettlement — and most of the projects are proceeding without adequate environmental impact surveys.

“The key issue is that there’s no requirement in India’s law to do cumulative impact assessments,” said R. Edward Grumbine, a senior international scientist at the Chinese Academy of Science’s Kunming Institute of Botany. Dr. Grumbine and his colleague, Mahara Pandit at the University of Delhi, wrote one of the first scientific papers discussing the dams, recently published in Science.

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How these dams may affect communities and ecosystems in neighboring downstream countries like Bangladesh and Pakistan is little discussed.

Climate change offers a further strike against the projects. By 2050, scientists predict, the water supply from the Brahmaputra and Indus — two major rivers among the 28 that would receive dams — will decrease by about 20 percent and 8 percent, respectively. Those reductions would in turn cut the rivers’ capacity to produce electricity, undermining the dams’ purpose.


http://green.blogs.nytimes.com/2013/01/07/hobbled-on-energy-india-ponders-a-multitude-of-dams/
Riaz Haq said…
Here's an ET story on cutting out middlemen in Pak agriculture value chain:

KARACHI:

In the food business, there is one strategy that works better than most others: disintermediation, or in layman’s terms, cutting out the middleman.

That is exactly the strategy being pursued by one of the world’s largest privately-held food companies, which is in the process of entering into an agreement to buy its supply of rice directly from Pakistani corporatised farms, cutting out the dozens of layers of commodity traders in between, increasing profits for both the Pakistani farmer and the foreign retailer.

The food company, one of the most significant players in the North American and European markets, has decided that it will source up to 30% of its basmati rice requirements from Pakistan through a company called Rice Partners, a corporate farming outfit being financed by Indus Holdings, an Islamabad-based venture capital and private equity firm.

With all the brouhaha about companies and governments from richer countries coming into poorer nations and buying up agricultural land, the arrangement being pursued by Rice Partners is a decidedly interesting one: the company will not own the farms, but instead will have contracts with farmers for both quality and quantity of produce that it will buy.

Rice Partners has selected about 27 farmers small and medium sized farms that collectively spread over 2,500 acres in and around Muridke in Punjab, in collaboration with their foreign partner. (Rice Partners has asked The Express Tribune not to disclose the name of their partner, since it is not a publicly listed company.)

The company will provide equipment to the farmers, assist them in improving their growing techniques and improve their overall productivity. The rice grown will be expected to meet some of the most rigorous regulatory standards and its quality will be audited by URS Pakistan, a leading quality certification and assurance company.

As a result of the higher quality and strict audits, the farmers will be paid a premium over market rates.

The difference in farm-gate prices (what the farmer gets) and retail prices (what the end user pays), are some of the highest in rice, with the retail price often being four to five times higher than the farm-gate price. Since Rice Partners will be selling directly to a retail brand, instead of going through the 10 to 12 intermediaries, it can afford to pay a much higher price while still remaining competitive.

For its part, the foreign food giant gets an assurance of quality that reduces its rejection rates which, company executives say, can reach as high as 50% in India. Rice Partners will be placing radio-frequency identification (RFID) tags in every bag of rice produced, which will offer its foreign partner an unmatched level of traceability – the ability to know precisely where the rice was grown in case there is ever a problem.

The first shipments of rice under the project are expected to be dispatched in early 2012.

While Pakistan is only the 11th largest producer of rice, according to the United Nations Food and Agriculture Organisation, it is the world’s fourth largest exporter, since rice is not a staple part of the Pakistani diet. Yet most of the exports are commodity based, rather than value-added.

...


http://tribune.com.pk/story/281091/cutting-out-the-middleman-global-food-giant-to-buy-pakistani-rice-directly-from-the-paddy/
Riaz Haq said…
Here's a Nation newspaper report on PASSCO ending middle men in wheat procurement:

ISLAMABAD - The Pakistan Agriculture Storage and Supply Corporation (PASSCO) is working on a plan to end the role of middle-man to purchase wheat in bulk rather than bardana.According to sources the move will go a long way to help reduce the rising trend of corruption in wheat procurement process and will help to discourage the role of middle-man in wheat purchase operation. It has also plan to register farmers and issue PASSCO cards during wheat sale operation and under the proposed plan wheat can only be procured in bulk without bardana in order to curtail the role of middle-man.It proposed by PASSCO to minimize the subsidy burden on the government of Pakistan and also to minimize the carrying cost wheat procurement targets allocated to PASSCO should be need driven and wheat procurement target to be given keeping in view the average requirement of dependent provinces .Armed forces plus strategic and any unforeseen factors."A payment mechanism be developed wherein the cost of wheat dispatched to Gilgit-Baltistan and Government of Azad Jammu and Kashmir (AJK) are directly paid at source in advance to PASSCO by the Federal government which, will save the national exchequer heavy mark-up which keeps accumulating due to present payment mechanism," sources said."PASSCO requires minimum storage capacity of 1.5 million tons because its godowns has the capacity of only 0.431 million (28 per cent) tons and the remaining 72 per cent wheat stocks were stored in open under tarpaulins," official date reveals." the situation is precarious at 2.039 million tons wheat stocks are lying in the open in far-flung areas (as on 24.09.2012) which has more susceptible to climatic hazards and pest attack,".It said there was a dire need to create additional storage facilities for PASSC and in this regard proposal and offer of Islamic Development Bank for construction of silos with capacity of .65 million tons need to be persuade at war footing on government level.It is quite relevant to mention here that PASSCO has to pay Rs12 billion mark-up on Rs93.54 billion of loans taken from commercial banks in current financial year 2011-12 to run its operations whereas it has to recover Rs19.7 billion dues from regional and provincial governments and other organisations, including the Pakistan Army, on account of wheat supply. In addition to these, PASSCO was to receive Rs3.8 billion on account of mark-up and financial charges from different agencies.

http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/business/27-Oct-2012/passco-for-ending-middle-man-role-in-wheat-sale-operation
Riaz Haq said…
Here's a Nation report on Nestle training Pak dairy farmers:

LAHORE – The Nestlé Pakistan has planned to train 30,000 dairy farmers in next five years through its training centers established at Nestle Farmhouses with a view to improve milk quality as well as production.

This was observed by Nestle Pakistan Manager Corporate Media Relations & Policy Networking Saira Iftikhar, Regional Milk Collection Manager Syed Naveedul Hassan and Assistant Training Manager Salman Umer while briefing The Nation during a visit to Okara Nestle Farmhouse.

“The farmhouse training centers, including training centre of district Okara, are imparting training to around 2,000 dairy farmers annually, besides educating around 4,500 lady dairy farmers so far,” they observed.

Saira observed that Okara training project, started in July 2007, is providing technical assistance and advice about animal health, breeding and fodder production to female dairy farmers also in Punjab as well as half of Sindh to raise the quality and value of the milk they supply, which in turn boosts the local economy.

She maintained that Nestlé Pakistan has taken a key role in the country’s dairy development and is keen to bring new knowledge into the sector, both to build a better future for farmers and to improve the rural economy.

Regional Milk Collection Manager Syed Naveedul Hassan informed that the training is aimed at helping both small scale producers and large commercial farms to improve milk quality and increase milk production in a country which is seeing a growing demand for milk products.

Naveed explained: “We believe that Pakistan will grow very fast as a milk supplier and it has great potential for development into a leading milk exporter.”

“We hope that, through training, we can help our farmers to turn their herds into profit making ventures by improving farm management, efficiency and dairy animal welfare.

“As well as bringing in a valuable source of income, an increase in quality milk production will also provide a source of employment within communities and a significant boost to the economy, he elaborated. He added that it will also help to uplift the socio economic status of the rural workforce.

Assistant Training Manager of Milk Collection & Dairy Development Salman Umer expressed that the course was designed specifically to cover farm management, milk production, cattle health, nutrition and breeding.

The training is providing an excellent opportunity for farmers to learn from the mature international dairy sector, he said and added that Pakistan has the potential to double its milk production if just a few international good practices can be adopted into local conditions.

“Although the vast majority of our farms are small enterprises, the overall volume of milk produced makes Pakistan the fourth largest producer in the world. Just a 10 per cent rise in yield would make a significant difference, he added.” The participants of training said: “The training offered through Nestle Sarsabz Farm has been very effective in helping us towards this goal. The training programme has been making a strong impact on milk production.”

“This has been a very good experience which has exceeded expectations, stated farmers who were getting training. They added that there is a very keen and supportive culture at Nestle Training Centre which allows us to share experience and knowledge.

“We have seen many things which we can use as a benchmark to help us make improvements in our dairy farm. We have been delighted at the success of this very exciting and worthwhile programme with Nestlé Pakistan.


http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/business/13-Jan-2013/nestl-to-train-30-000-farmers-to-improve-milk-quality-production
Riaz Haq said…
Here's an ET blog post taking media to task:

A recent article in Wired, Danger Room highlighted the resurgence of the US drone campaign in Pakistan. While it focuses on the war, a lot was left untold about the nation’s story that is as heartening as it is heartrending, and as inspiring as it is seemingly dismaying.
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The story of four of these start-ups, that launched in 2012 speak volumes about the resilience, commitment and resourcefulness of its founders.

The first is Vital Agri Nutrients, a young, agricultural Research and Development focused company that is working on developing innovative products for farmers. It has had some recent breakthroughs with their micro-nutrients and soil amendments which are currently in field trials. Given the expected shortage of water and growing prices of fertilisers world-wide, the company and its products present a promising opportunity for small and large farmers to improve the crop yield and lower their input cost per acre by employing soil amendments that help with more efficient use of fertilisers and water in plants.

Next, four young entrepreneurs at Eyedeus, aided by decades of joint research in computer vision, have developed technology that enables mobile devices to have eyes and intelligently process real-world imagery using an increasingly powerful mobile processors. Unlike the cameras on mobile devices that just allow ‘dumb’ recording of images or videos, Eyedeus technology allows developers to augment the reality around users. The company’s first product, called ‘Groopic’ (beta available on the AppStore) is already getting rave reviews. Groopic allows group pictures to be taken in a way never before possible. The person taking the picture can now be part of the group picture, go figure!

Eyedeus, by the way, is part of a full-service technology incubator called Plan 9, that’s a visionary initiative of the government of Punjab, and it hosts at least a dozen other start-ups alongside Eyedeus, working on equally innovative products and services.

Similarly, Invest2Innovate is another accelerator that is supporting at least five entrepreneurial ventures focused on businesses with a large social impact.

Third is a new age production house called JugnooMedia, developing interactive, digital musical toys for mobile devices with an aim of providing toddlers and young children new avenues of learning that are more fun and effective than the traditional, classroom teaching. The demos of their first title are very impressive and the company has announced that it will be released on the Apple AppStore and Android Marketplace soon.

And finally, there is BLISS – a social venture that is aimed at improving the livelihood of women in Pakistan alongside educating them. BLISS has already done a pilot program in a small village of Pakistan where women were taught embroidery skills alongside formal school education in the first phase. In the second phase, BLISS provided the same women an opportunity to co-op with the company and develop handbags designed by professional designers which were then marketed by BLISS through its online store as well as an impressive list of global brand ambassadors. The women who made the bags got the lion’s share of the revenue from those sales and the rest of the money is being used to sustain the operations of the organisation and scale the program.
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The next time a story is told about the problems Pakistan is having with the political instability, corruption, energy shortage and terrorism the world must know, that to the same land belong some of the best, battle-tested and inventive entrepreneurs working on shaping the future of the world!



http://blogs.tribune.com.pk/story/15611/pakistan-more-than-just-drones-blasts-and-terrorism/
Riaz Haq said…
Here's Daily Times on Pak food exports:

ISLAMABAD - The food exports of the country during first half of financial year 2012-13 increased by 4.82 percent as compared to same period of last year. The exports of overall food group were recorded at $2,054 million during July-December (2012-13) against the exports of $ 1,959 million during July-December (2011-12).
According to data of Pakistan Bureau of Statistics (PBS), the food exports from the country on month on month basis also increased by 14.34 percent and 18.01 percent during December 2012 when compared with December 2011 and November 2012 respectively.
The food exports increased from $ 384.493 million in December 2011 and $ 374.465 million in November 2012 to $ 441.923 million in December 2012.
The major food items which recorded increase in their exports during the first six months of current financial year over same period of last year include sugar (100%), meat and meat preparations (43.74%), fish and fish preparations (2.64%), vegetables (38.28%), spices (25.07%), oil seeds, nuts and kernels (41.6%%) and all other food items (17.31%).
Similarly the food items which recorded decrease in their exports include rice (12.33%), fruits (1.77%), pulses (56.68%), tobacco (40.91%) and wheat (61.49%). The overall exports from the country witnessed growth of 7.58 percent during the period July-December (2012-13) as compared to same period of last year.
Exports from the country during July-December (2012-13) were recorded at $ 12.0513 billion against the exports of $ 11.201 billion during the same period of last year.


http://www.pakistantoday.com.pk/2013/01/23/news/profit/food-exports-post-an-increase-of-4-82/
Riaz Haq said…
Here's a BR story on Tetrapak growth in Pakistan:

Tetra Pak sees tremendous potential for growth in Pakistan as its liquid packaged food industry (dairy and beverage) will grow on an average compound annual growth rate of 15 to 16 percent over the next five years. Pakistan is the 6th largest market in terms of population and for the past several years has consistently registered one of the highest growth rates globally.

Tetra Pak factory will meet the rapidly growing demands of Pakistan's dairy and beverage industries as well as growing demand from other emerging markets in the cluster 'greater middle east', said Tetra Pak factory Production Manager Ihsan Ullah Khan while talking to members of the Agricultural Journalists Association (AJA) at factory premises on Wednesday.

He said that the factory which was constructed with an investment of over Rs 10 billion started its operations on December 01, 2010 has been declared 'Factory of the Year Award' in recognition of its achievement in operational efficiency, environment and safety performance within two years since it commenced operation. The factory has production capacity of eight billion packages per year, with the potential to double production to 16 billion packages.

He said hard work and dedication of local people have proved Tetra Pak administration right in their taking decision of investment in Pakistan. By pursuing continuous improvement in operation, our factory has outperformed previous benchmarks in world class performance and productivity. "I am pleased to be a part of the winning team and I believe, passion of our people and mental fortitude is the driving force behind our success in such a short span of time," remarks Tahir Hafeez, Factory Director.

The selection process for the Factory of the Year Award is based on a selection of key performance indicators, employee satisfaction and management voting. The Lahore factory is World Class Manufacturing (WCM) certified, following manufacturing best practices, for leaner production such as limiting waste level to a minimum, reducing energy consumption by almost 20 percent from 2011. The factory has successfully established a working environment that aims at zero accidents.


http://www.brecorder.com/agriculture-a-allied/183/1151541/
Riaz Haq said…
Here's ET on Coke's planned investment in Pakistan:

KARACHI: Optimistic about its growth prospects in Pakistan, the Coca-Cola Company – one of the world’s largest beverage companies – will invest $379 million on manufacturing facilities across Pakistan over the next three years to expand its business, the company’s Pakistani subsidiary announced on Monday.

The announcement comes on top of the $172 million already invested by Coca-Cola in the country in 2011. The beverage giant will be spending the money on three new bottling plants, one each in Karachi, Multan and Islamabad. The announcement was made in the ground-breaking ceremony of the Multan plant on Monday.

The funds will be utilised for expansion and bringing about infrastructure changes and systemic improvements in the Coca-Cola system, an official press release said.

The expansion plans come as rising demand makes it difficult for Coca-Cola to keep pace with its existing production capacity in Karachi and Punjab, according to company officials. A decent growth in its top-line may also be another factor encouraging more investments.

Owing to its strategic location, Multan can not only serve southern and northern Punjab – which alone accounts for more than 60% of Coca-Cola’s business – but can also cater to Karachi’s market, company spokesman Fahad Qadir told The Express Tribune.

Greenfield investment refers to new foreign direct investment that will be utilised in setting up a completely new project, as opposed to an existing business expanding operations with its free cash flows.

Qadir says the plant will be fully equipped with state-of-the-art production equipment and product warehousing facilities. The plant will also have a much higher manufacturing capacity, he said.

Besides the three Greenfield plants announced, Coca-Cola Pakistan already operates six bottling factories in Pakistan, located in Karachi, Gujranwala, Multan, Lahore, Rahimyar Khan, and Faisalabad. It buys close to Rs13 billion in raw materials from around 300 local suppliers.

The Coca-Cola System, according to the press release, provides direct and indirect employment to more than 8,000 people in Pakistan; while another 35,000 people are employed through its supply chain, and another 100,000 benefit through employment in allied industries.

Coco-Cola Pakistan refused to comment on its revenues: but our sources say the company earned over Rs50 billion in revenues for the financial year ending June 30, 2012; a 55% increase when compared with the previous year. It also paid Rs10 billion in taxes.


http://tribune.com.pk/story/515776/coca-cola-announces-379m-expansion-plan-for-pakistan/
Riaz Haq said…
Here's a Nation newspaper article on food marketing in Pakistan:

FOOD marketing is such a process that usually brings together the producer and consumer. The marketing of even a single food product can be a convoluted process involving many producers and companies. For example, Pakistan has seen a fabulous growth in frozen foods market by the development of the ice-cream segment. The frozen food ice cream segment’s market size enormously expanded as a result of two entrants: a multinational company and a large local company.
Product development is systematic, commercially sloping way to develop products and processes satisfying a known or alleged consumer need. There are four basic stages for every product development process: product strategy development, product design and development, product commercialisation and product launch or post-launch. The vital test of product development occurs in the market and a new product can only be considered flourishing if it is a market and financial success.
There are three historical phases of frozen food marketing: the transportation phase, the distribution phase and the capacity of the retailers.
Today foods are not anticipated to merely satisfy hunger and to endow with necessary nutrients for humans but also to prevent nutrition-related diseases and improve physical and mental well-being of the consumers. The increasing demand of such ‘functional foods’ can be explained by the increasing cost of healthcare, the sturdy increase in life expectancy and the desire of older people for enhanced quality of life in later years.
Product development is now indispensable to scrutinize the issue of what constitutes a new or innovative product. Newness of a product may be judged differently according to those who pick it.
To mull over food product sales it is essential to look at the retail sector; this sector is characterised by intense competition and the dominant position held by supermarkets in many regions of the Pakistan. There is competition not only for sales between retailers but competition between food product suppliers. Pakistan has about 200,000 stores in the urban markets. These account for 90pc of the trade.
The development of the frozen food industry impacts farmers. The farmer directly benefits as he gets a better price, whether he owns a cow/buffalo or grows wheat and grains used in poultry feeds, or produces fruits and vegetables.
Pakistan has abundant sources of raw material. It is the 4th prevalent producer of milk and is one of the top ten producers of poultry in the world. 40pc of the horticulture produce is exhausted in post-harvest losses.
The global market of frozen vegetables alone is more than $3 billion with Japan and USA as the biggest importers of frozen vegetables while Malaysia imported $23 million worth of frozen vegetables in 2004.


http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/business/06-Mar-2013/development-marketing-of-food-products-in-pakistan
Riaz Haq said…
Here's PakObserver on US help to improve Pak agri productivity:

Tuesday, March 12, 2013 - Islamabad—The U.S. Agency for International Development (USAID), the International Maize and Wheat Improvement Center (CIMMYT), and the Pakistan Agricultural Research Council (PARC) launched a new project to expand the use of modern technologies in Pakistan’s agriculture sector.

“Boosting Pakistan’s economy is one of our top assistance priorities. That’s why this project will work to modernize agricultural practices to increase the production and quality of livestock and horticultural goods. This in turn will enhance economic development in the country,” said USAID Country Director Jonathan M. Conly at the launch of the project in Islamabad on March 8.

Innovative technologies, introduced in Pakistan with support from the U.S. Government, spurred the Green Revolution in the 1960s and 1970s. The adoption of improved rice and wheat varieties, combined with strategic policies and investments, led to a doubling of yields and output in those two decades. With investment in research, Pakistan transformed its agricultural sector into a driver for economic growth.

Currently, Pakistan’s agricultural sector is growing at a much slower pace than other sectors. “Pakistan’s agricultural productivity has fallen behind comparable countries with similar agro-ecologies,” said Thomas Lumpkin, Director General of CIMMYT. “There is a tremendous potential for growth, but we must act now.”

Through its new four-year, $30 million project, USAID will sponsor research to encourage adoption of new technologies in agriculture, such as laser land leveling, zero tillage, residue management, introducing short duration legumes into rice-wheat cropping systems, and custom service systems for machinery.

The project will also offer short and long-term training. The U.S.-funded project will be implemented by CIMMYT and PARC in cooperation with the International Livestock Research Institute, the World Vegetable Center, the International Rice Research Institute, and the University of California, Davis.

Promoting economic growth is one of the many ways that the United States is helping to create a brighter future for the people of Pakistan. The United States funds large-scale energy projects that will provide electricity to two million households by the end of 2013. The U.S. has rebuilt and renovated 800 schools and has provided scholarships to 12,000 students to attend universities in Pakistan.


http://pakobserver.net/detailnews.asp?id=199817
Riaz Haq said…
Here's Ashby Monk of the Institutional Investor:

Pakistan: Qatar's Hassad Food is apparently interested in some food assets in Pakistan, as it's just opened an office in Lahore. This comes on the heels of the announcement yesterday that the Kuwait Investment Authority has signed an MoU with Pakistan’s Board of Investment. Is Pakistan the hot new frontier market? Or is this about food security?

- Emerging Markets: Survey shows emerging markets are the key for pensions trying to meet their return expectations. ...


http://www.institutionalinvestor.com/blogarticle/3169873/The-Daily-Brief-SWFs-Looking-To-Pakistan.html
Riaz Haq said…
Here's a PakistanToday report on raising wheat yield in Pakistan:

American scientists and Pakistani wheat experts are collaborating to increase Pakistan’s wheat harvest and ensure greater prosperity to farmers nationwide.
A bi-national team of scientists, sponsored by the US Department of Agriculture (USDA), met in Faisalabad last week to evaluate wheat varieties for disease-resistance, according to a statement issued by the US Embassy.
In order to determine which wheat varieties will perform best in Pakistan’s unique ecosystem, US and Pakistani researchers studied the effects of heat and other types of environmental stress on the different varieties of wheat that can be planted in Pakistan.
USDA, through its Wheat Productivity Enhancement Project (WPEP), currently helps evaluate 60 wheat varieties planted in 115 wheat trials throughout Pakistan. In order to increase the quality of this joint research, last week USDA also provided Pakistani research institutions specialized wheat planting and harvesting equipment. The new machines, which replaced equipment over 25 years old, will allow scientists to study more wheat varieties each year and more rapidly improve Pakistani farmers’ harvest yields.
“Wheat is critical to the food security of both Pakistan and the United States,” said USDA Plant Health Advisor Ian Winborne after a ceremony at Ayub Agricultural Research Institute (AARI) celebrating the handover of the new equipment. He added, “Lasting links between Pakistani and US scientists can help improve and protect agricultural harvests in both our countries.”
WPEP facilitates scientific collaboration between USDA, the International Maize and Wheat Improvement Center (CIMMYT), and Pakistan’s national wheat programs. WPEP funds scientific exchanges to develop, introduce, and test disease-resistant wheat varieties; improve agronomic practices; and upgrade research capacity in Pakistan.
This initiative is just one part of a comprehensive US economic growth assistance program which includes expanding irrigation by more than 200,000 acres near the Gomal Zam and Satpara dams; constructing more than 1,000 km of roads to connect communities and facilitate trade; modernizing dairy farms in Punjab; and launching private equity investment funds to help small and medium businesses grow.


http://www.pakistantoday.com.pk/2013/03/20/news/profit/us-pakistani-scientists-increase-pakistans-wheat-harvest/
Riaz Haq said…
Here's a Nation report on Nestle's $104 million investment in Pakistan:

AHORE – SALMAN ABDUHU - The Nestle Pakistan has announced the completion of its new milk powder drying facility plant with additional investment of $104 million at Nestle Sheikhupura factory.

Nestlé Executive Vice President and Operations and Globe System In-charge Joze Lopez, who is on three three-day visit to Pakistan, inaugurated the $104 million Egron Project and visited the whole plant.

Lopez, addressing the opening ceremony, said that the existing Milk Powder Plant has now been modified with new technology and has an additional yearly capacity of 30,000 tons. The power generation capacity and waste water management system have also been upgraded and additional filling lines have been set up, he added.

He stated the Nestlé is the largest food and beverage company in the world and the Sheikhupura dairy, juice and water factory embodies Nestlé’s increased investment in Pakistan. As part of its three-year plan to expand the production capacity in the country, Nestlé has invested a total of $148 million over the past two years in various factory expansion projects to meet rising consumer demands.

He added that wherever Nestlé is present, the company works and invests in the long term. We are convinced that in order to be successful in the long-term we have to create value for our shareholders, as well as for society. This Creating Shared Value approach encourages businesses to create economic and social value simultaneously by focusing on the social issues that they are uniquely capable of addressing. He observed that Nestlé Pakistan is committed to creating shared value for the communities it works and lives with. The company has made many contributions in this regard, by providing free technical and veterinary advisory and training support to thousands of dairy farmers in the milk districts who now have more sustainable opportunities to gain their living.

Lopez said, “Pakistan is an important growth market for us and we are dedicated to meet the growing demands of our consumers. Major capacity increases, such as the one just inaugurated in Sheikhupura, allow us to constantly upgrade our facilities to the latest standards in global technology.”

MD Magdi Batato, on this occasion said that Nestlé Pakistan is the leading food and beverage company in Pakistan and meets international standards in the manufacturing of its products. In 2012, the company grew by 22 per cent to reach an annual turnover of Rs79 billion (Approximately $800million). Nestlé Pakistan is serving the Pakistani consumers since 1988 and it also associates itself with 200,000 farmers in collecting milk and engages in a number of rural development programme for community development.

“Our reality is ‘Har Dam Pakistani’, (Every Moment Pakistani) and we are delighted to provide our consumers with products manufactured in Pakistan. More than one million Pakistanis, mostly dairy farmers, participate in our value chain and this investment is a further commitment to Pakistan and its people, and to our vision of providing Behtar Kal Hamara, (A Better Tomorrow For Us) to all,” said Magdi Batato, Managing Director, Nestlé Pakistan.


http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/business/23-Mar-2013/nestle-brings-104m-additional-investment-to-pakistan
Riaz Haq said…
Unilever announces $514 million investment in Pakistan, reports News Tribe:

Karachi: Unilever Plc., through its wholly owned subsidiary, Unilever Overseas Holdings Limited on Tuesday committed to invest circa €400 Million (US$514m Million, Rs.50 Billion) in acquiring the 24.92% of issued shares in its Pakistan subsidiary, Unilever Pakistan Limited, that it does not already own.

This follows price and buyout threshold determined by the Special Committee constituted at the Karachi Stock Exchange as per applicable delisting regulations.

€400 Million is the single largest foreign direct investment in the recent history of Pakistan and underlines Unilever’s commitment to a business established in the country in 1948.

For the last 65 years, Unilever has been working to create a better future every day for millions of Pakistanis, with brands and services that help people make sustainable living a common place. There is hardly a household that does not daily use one of its 27 brands in the home care, personal care, foods, beverages and ice cream categories.

It directly employs 2,000 individuals in addition to generating a further 6,000 jobs in the value chain. Over 95% of what it sells is manufactured in Pakistan. The company ranks as the Most Preferred Employer amongst business graduates.

Under the Unilever Sustainable Living Plan, the company focuses on improving health and well-being, enhancing livelihoods and reducing the environmental impact.

The aforementioned investment is subject to approval by Unilever Pakistan’s shareholders at an Extraordinary General Meeting to be held shortly.


http://www.thenewstribe.com/2013/04/02/unilever-commits-e400-million-investment-in-pakistan/
Riaz Haq said…
Junaid Jamshed, former Vital Signs singer, has started Meat One, a branded meat service in Pakistan.

Here's the link to it: http://www.meatone.net/

Here's a description from its website:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Karachi. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi with plans to open additional shops. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!
Riaz Haq said…
Here's an ET story on Burger King planned franchises in Pakistan:

KARACHI:
As anticipated for long, Burger King is finally coming to Pakistan, most likely in mid-2014, as MCR Pakistan, the franchisee of Pizza Hut in Pakistan, has entered into a master franchise agreement with Burger King Worldwide Inc, The Express Tribune has learnt.
While BK and MCR didn’t disclose the details of the agreement, sources familiar with the matter said that the bidding took place in Dubai a few weeks ago. Three parties, including a Dubai-based investor, participated in the bidding, which went in favour of the MCR Group.
There is not much skilled staff in the market, which may require engaging foreign trainers and the company hasn’t yet identified locations. According to the Dawn ad, BK’s first outlet will be opened in Karachi.


http://tribune.com.pk/story/577335/fast-food-boom-burger-king-finally-comes-to-pakistan/

Related ET story on fast food:

The fast food boom in Pakistan is a really practical example. It was well-received by the local community and now enjoys healthy growth and stellar profitability despite fierce competition.
Introduction of multinational food franchises, initiated in the 1990s, was in the midst of non-existent local fast food restaurants. Today, the trend is spreading fast and the industry experts believe this to be just the beginning for the flourishing industry.
Some reasons for the spectacular rise of the industry are that Pakistani middle-class has welcomed the cuisine due to variety of bargain deals, products, atmosphere, attitude and strict hygiene standards, not to mention more disposable income.
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“It is true that the middle-class is now the priority for many franchisers. At lease for us (McDonalds) the middle-class is the real target as they spend more on fast food of their disposable income,” said Sohail Malik, country manager of McDonalds Pakistan, while speaking to The Express Tribune. “With the introduction of plenty of choices available in the industry, the masses have gained awareness and this awareness is the key to healthy competition, he added.
Marketing is the other key for franchises to grow their respective businesses. Previously amid insignificant competition, the restaurants did not really latch on to the importance of marketing, but it is completely inverse in the present scenario as competition has grown and major international brands such as Hardees Incorporated, Fatburger and Kentucky Fried Chicken already operate in the country.
“Tough competition also proves to be a blessing for the consumers because of the choices and great bargain and promotional deals available,” said Bilal Hanif, a fast food enthusiast.
As far as the growth of the industry is concerned, according to McDonalds Pakistan’s country director, this is just the beginning...


http://tribune.com.pk/story/576600/fast-food-industry-competition-helps-middle-class-contribute-to-growth/
Durrani Farm said…
Mango is most important crop in pakistan, Pakistani mango is exported to large number of countries in the world.

Mango producer in Pakistan
Mango exporter in sindh
Riaz Haq said…
Nature Magazine published a recent study which showed India and China are driving meat consumption growth in the world.

The researchers calculated the human trophic level for each year from 1961 to 2009 using a data on 102 types of food compiled by the Food and Agriculture Organization (FAO) of the United Nations.The metric puts plants and algae, at trophic level 1, and polar bears and orcas, on top positions at levels of up to 5.5.

India's trophic level has now risen to 2.1 while Pakistan's is 2.4.

The countries with the highest trophic levels include Mongolia, Sweden and Finland, which have levels of 2.5, and the whole of Western Europe, USA, Australia, Argentina, Sudan, Mauritania, Kazakhstan, Pakistan and Turkmenistan, which all have a level of 2.4.

http://www.nature.com/news/humans-are-becoming-more-carnivorous-1.14282
Riaz Haq said…
Here's an Express Tribune story on educating Pakistani workers on value added agriculture:

The scope of corporate farming in Pakistan is growing, showing even greater potential for this sector in the coming years, mainly due to product diversification from many local and multinationals in food, beverages and dairy segments. But are the human resources of Pakistan related to this particular sector ready to convert threats in to opportunities, in terms of technology, innovation, researches.
For local companies and corporate farmers, finding such human resources might be a little tough, unlike multinationals which can rely on the transfer of knowledge from their global headquarters. Take for example the recent diversifications in the juices and dairy sectors in the past few years, from local and multinational consumer goods and food companies. Although these companies are now making profits, they are perturbed by the increasing gap of knowledge and human resources.
A few universities and government/NGO-supported institutions are working in this sector, providing basic and slightly advanced education and field training to students and farmers.
“There are basically two groups at the business level in this sector, corporate farmers who don’t know how to improve productivity and make greater financial gains; and those who know about business but don’t know much about practical farming,” said Magdi Batato, Nestle Pakistan’s Managing Director, while talking with The Express Tribune. Pakistan as an agrarian economy needs to develop a class of professionals educated and trained in the relevant discipline, he added.
One such initiative however has already been taken by Lahore university of Management Sciences (Lums) with collaborations of Nestle Pakistan. Economic development, poverty alleviation, enhancing productivity, managing supply chain issues, and research for further innovations through agribusiness is what the market wants. The success of the initiative taken by Lums and Nestle might force other business schools to introduce similar or more up to date courses.
“Such courses/certifications will have a cascading effect on the market as more entrepreneurs will be formed which will deliver much better then now”, said Doctor Arif Nazir Butt, Dean Suleman Dawood School of Business, Lums.
Companies related to dairy segments like Nestle, Engro Foods, Haleeb Foods are all contributing positively in rural economy by involving local dairy farmers in their network. Many locals have started successful modern dairy farming, JDW dairies among which is a prominent example.
Companies have now started projects of modern orchard farms for their survival. This once again is providing opportunities for locals to start modern orchard and tunnel farming. This portfolio would benefit low line farmers in future in terms of technical assistance, education, innovation, though the high price factor which the end consumer will pay to buy such products, as in case of dairy segment, is another story.


http://tribune.com.pk/story/663433/agri-business-educating-executives-key-towards-growth/
Riaz Haq said…
Coca-Cola Co (KO.N) expects to start production in five new factories in Egypt and Pakistan over the next 18 months, seeing double-digit percentage growth in sales for both markets this year, its Middle East and North Africa president told Reuters.
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Surpassing Egypt for its sales growth, Pakistan will see three new plants open in the next 18 months in Karachi, Multan and Islamabad to serve the domestic market with sparkling drinks such as Coke, Fanta and Sprite.

"We watch the needle in Pakistan and almost every month we red-line on what our capacity is," Ferguson said, adding he expected sales growth of around 20 percent in Pakistan this year. "We're just scratching the surface there."
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"Egypt is going to be one of our key anchor countries," Curt Ferguson said on Wednesday, citing the country's large and growing population as a big positive. "For sure the other key anchor will be Pakistan."

As part of a $500 million investment plan announced for Egypt in March, Coca-Cola will start constructing a new juice plant in 6th of October city near Cairo next year in a joint $100 million dollar project with Saudi Arabia's Aujan Coca-Cola Beverages Company.

The $500 million will be spent over the next three years, Ferguson said.

http://www.reuters.com/article/2014/06/18/us-coca-cola-egypt-pakistan-idUSKBN0ET1NE20140618
Riaz Haq said…
Here's Bloomberg on growing demand for processed milk in Pakistan:

Engro Foods Ltd., Pakistan’s second-largest dairy company, expects sales to increase 20 percent this year as an expanding middle class boosts demand for processed milk products in a nation where most people still buy the liquid raw and boil it.
Engro is seeking to almost quadruple annual revenue to 150 billion rupees ($1.52 billion) in seven years by adding higher-margin products such as infant formula and yogurt to cater to the world’s sixth-largest population, Chief Executive Officer Sarfaraz Ahmed Rehman said in an interview.
....Billionaire Mian Muhammad Mansha and the Fauji Foundation, a business group run by retired military officers, are seeking to enter the market dominated by Engro and Nestle Pakistan Ltd.
“I think the market will open up again, and there will be some growth coming through,” Rehman, 56, said. “Some of it might mean new competitors.”
Engro Foods shares rose 1.6 percent to 104.2 rupees at 9:35 a.m. in Karachi. They have declined 1 percent this year, valuing the company at 79.4 billion rupees. The KSE-100 Index has gained 15 percent.
Pakistan’s middle class has doubled to 70 million people in the past decade, driven by booms in agriculture and residential property, as well as jobs in telecom and media, according to Sakib Sherani, chief executive officer at Macroeconomic Insights in Islamabad. South Asia’s second-largest economy has a population of about 196 million.
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Engro Foods is controlled by Engro Corp. a holding company with eight different businesses that has its origins in fertilizer manufacturing. Engro Corp. is controlled by Chairman Hussain Dawood, one of Pakistan’s most prominent businesspeople. Engro Foods started operating in 2006.
Among Engro Food’s most-popular products are liquid tea whitener Tarang and UHT milk Olpers. It also sells juice, ice cream and lassi, a flavored milk drink. Since February, the company has manufactured powdered milk. Engro may collaborate with global consumer companies in the future, Rehman said.
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Consumer Spending
The company has about a dozen shops in Karachi under the Mabrook brand that sell pasteurized fresh milk.
The growth of Engro Foods and the prospects for greater sales of processed dairy products have drawn major Pakistani business groups to announce plans to enter the sector.
Consumer spending in Pakistan has increased at a 9.4 percent average annual pace in the last three years, compared with 4.3 percent for the Asia-Pacific region, according to Euromonitor International.
In addition to the planned dairy investments by billionaire Mansha and Fauji, Prime Minister Nawaz Sharif’s business group has said it will start to make cheese and butter and import Australian buffaloes.
ICI Pakistan Ltd. plans to buy 40 percent of the Pakistani distribution rights for fortified infant formula made by Japan’s Morinaga Milk Industry Company Ltd. from Unibrands Pvt. for 960 million rupees. The company expects to complete the deal in the next few weeks.
“There is huge potential,” ICI Pakistan CEO Asif Jooma said in an interview in Karachi on June 24. “I think we have just touched the tip of the iceberg.”
Tapal, a Pakistani manufacturer of tea products, may enter the dairy business, said Arfa Khatoon, a spokeswoman for Tapal in Karachi.
“In the end, all these consumer businesses are function of volume, you get enough volume, you’ll get profits way above,” said Rehman, who used to be the Pakistan country head for PepsiCo Inc. “Grab volume. That’s what I have grown up with.”


http://mobile.bloomberg.com/news/2014-06-25/dung-free-milk-desire-drives-demand-for-engro-foods-in-pakistan.html
Riaz Haq said…
From FAO on Pak Aquaculture growth:

Aquaculture in Pakistan is a recent development and in many parts of the country the management of the sector is still poor with culture practices varying across the different provinces. Two Asian Development Bank (ADB) assisted projects have assisted in strengthening the institutional structure, with infrastructure development such as the development of hatcheries and juvenile production, model farms, transfer of technology, human resource development as well as the strengthening of extension services.

Aquaculture has also received a substantial amount of government investment over the past decades and facilities are now in place that can provide the basis for a major future expansion in aquaculture production.

With the exception of trout culture in NWFP and the northern region, virtually all aquaculture currently carried out in Pakistan is pond culture of various carp species. Pakistan has not yet begun any coastal aquaculture operations although there is good potential all along Pakistan's 1 100 km coastline. Efforts have been made in the past to start shrimp farming along Sindh coast, which did not succeed, the main constraints being the non-availability of hatchery produced seed and a lack of expertise.

Freshwater fish culture in earthen ponds, both small and large reservoirs as well as community ponds was initiated in late 1960s by the provincial fisheries departments. From 1980 onwards the polyculture of Indian major carps and Chinese carps has been carried out in Punjab, Sindh and to some extent in NWFP.

According to the latest estimates, the total area covered by fish ponds across all provinces is about 60 470 ha, with Sindh having 49 170 ha, Punjab 10 500 ha, NWFP 560 ha and the other provinces (Balochistan, Azad Jammun Kashmir [AJK] and Northern Area [NA]) 240 ha.1.2Human resources:About 13 000 fish farms have so far been established across Pakistan, the size of these farms varies considerably, however, the average farm size ranges form 5-10 ha. No direct data on the number of fish farmers employed in this sector is available as fish farming in most parts of the country is carried out as an integral part of crop farming. According to a best estimates, about 50 000 people are either directly or indirectly employed in the sector.
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About 13 000 fish farms have so far been established across Pakistan, the size of these farms varies considerably, however, the average farm size ranges form 5-10 ha. No direct data on the number of fish farmers employed in this sector is available as fish farming in most parts of the country is carried out as an integral part of crop farming. According to a best estimates, about 50 000 people are either directly or indirectly employed in the sector.
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There has been a decreasing trend in inland fish production during the period between 2001 and 2003 resulting from severe drought and degradation of natural resources through pollution. Production from the inland capture fisheries has been affected most, inland aquaculture has, however, witnessed a relatively rapid increase....


http://www.fao.org/fishery/countrysector/naso_pakistan/en
Riaz Haq said…
Dr. Ishrat Husain on deregulation in Pakistan

As in most debates in Pakistan there are sharply polarised views on the regulation and deregulation of private-sector activities. Some advocate re­gulation by the state as an effective tool to curb the market’s excesses. Others think markets should be left to themselves and the state should have few regulations.

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Financial markets have some unique features that are missing in product and factor markets. This distinction is lost sight of in this polarised debate. Shareholders’ equity in bank balance sheets ranges from 8pc to 10pc. The banks are highly leveraged as they raise 90pc to 92pc of their money from depositors and borrowings from other financial institutions and markets. This high leverage effect magnifies both upside gains and downside risks, inducing the bank management, whose compensations are linked to short-term profits, to resort to excessive risk-taking.

The upside gains of the leveraged bets accrue mainly to shareholders and managers, while downside losses are so heavy that the state has to bail them out using taxpayers’ money. This asymmetric treatment of the risks incurred and the accrual of rewards places a heavy responsibility on regulators to ensure that shareholders, and not taxpayers, bear the brunt of excessive risk-taking. Therefore, given the market’s structure in the financial sector, state regulation is not only justifiable but desirable.
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The same logic cannot be applied to the market for goods and inputs. If a farmer’s income is determined by forces outside his control he has no incentive for higher production and improved productivity. In Pakistan, the government controls wheat prices, and fertiliser prices are subsidised, largely benefiting big farmers. Irrigation water is allocated in a discriminatory manner inducing inefficiency. The food department procures wheat at official prices from those who are influential or who grease their palms. Under such stringent price and quantity regulation why should the average farmer maximise his efforts to produce more?

The differential in the yield between a progressive and an average farmer ranges between 50pc to 70pc. If there was deregulation of prices and quantity (except for a certain amount of reserves), wheat production could jump to at least 30 million tons — a conservative estimate.

Contrast this with the deregulated milk market. Except for hygiene regulations, milk supply and demand determine the prices. The fastest growth in the average farmer’s cash income has taken place through money from milk. For other non-cereal products, market committees that are inefficient and operate in collusion with officials of the agriculture department have distorted prices.

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The sugar market has, at different times, faced waves of regulation, fixed cane price and opaque market interventions. The government steps in when there is surplus production; it procures from local sugar mills and sells in international markets at loss.

In times of shortages, the government imports sugar, and sells at a price mostly to the mills’ advantage. Efficient and inefficient mills are treated equally; there is no pressure on the latter to exit the market as they are insulated from facing the market test. Thus over-regulation, procurement by the government at non-market prices and intrusive and discriminatory practices have tilted the sugar market against the consumers. Here deregulation is badly needed.

In the manufacturing sector, as many as 40 agencies and departments of the federal, provincial and local governments are involved in giving clearances, no-objection certificates, grants of permits, licences, etc. Most factory owners have reconciled to this situation, making monthly payments to functionaries of these departments commensurate with their nuisance value. A labour inspector can arbitrarily shut down a factory, causing enormous loss to the owners, for whom the easy course is to keep the inspector contented.

http://www.dawn.com/news/1144559/deregulating-the-economy
Riaz Haq said…
The export prospects of citrus fruits have improved as production is up and exporters anticipate sending larger shipments to a widening foreign market. Exporters expect kinnow alone to fetch $200m this season, up from about $175m last year, as they see a real boost in orders from Indonesia.

During a week-long visit to Indonesian cities last month, a 15-member delegation of the Sargodha Chamber of Commerce and Industry found that the demand for kinnow is rising there. Kinnow exports to Indonesia surged last year after a mutual recognition agreement on sanitary and phyto sanitary measures for agricultural products became effective. Besides this, the waiver of customs duty on purchase of Pakistani kinnow under the preferential trade agreement should continue to boost exports to Indonesia.

Meanwhile, the recent Russian move to ban imports of fruits and vegetables from the US and the EU is also fuelling optimism among kinnow exporters, who believe that the ban would eventually benefit fruit and vegetable exporters of Pakistan and other Asian nations. Last year, Russia had lifted the ban it had imposed earlier on Pakistani citrus fruits, but only after the export season had already peaked. Exporters anticipate a real rise this season.

They also expect larger orders from Malaysia, UAE, Saudi Arabia and other GCC nations, in addition to some European countries, because of improved processing, grading and packaging of citrus fruits.

After the successful launching of mango farm tracking earlier this year, Pakistan is now replicating this initiative with citrus fruits. Relevant officials began surveying kinnow farms in Punjab from early October. The survey is aimed at identifying the farms eligible for certification and standardisation for EU markets.

A higher projected production of 2.1-2.2m tonnes, up slightly from last year, is sure to enhance export volumes, say officials of the Pakistan Horticulture Development and Export Company.

Final official figures for last season’s exports are not available, but exporters claim they surpassed the target of 300,000 tonnes. This season’s target remains the same, and leading exporters claim that actual shipments will reach 400,000 tonnes.

http://www.freshplaza.com/article/132677/Pakistan-eyeing-citrus-fruit-export
Riaz Haq said…
KARACHI: Hub Salt Refinery is all set to invest $130 million in establishing its fourth manufacturing plant near the coastal belt of Balochistan to meet the world’s growing demand of the mineral substance, its chief executive Ismail Suttar said.

Suttar, in an interview with The News, said the company is already producing a variety of edible and organic grades of salt for domestic and industrial use. It has a total installed capacity of 620 tons/day.

The major industrial consumers include chloralkali, pharmaceutical, textile dyeing, leather processing, oil drilling and petrochemical industries.

“With the new plant, the company can export $500 million worth of salt every year around the world,” Suttar said. “The project will have a foreign partnership with the local management.”

Currently, the company’s annual sales stand at Rs1.5 billion; 70 percent of incomes come from exports.

He said once the plant is built a dedicated jetty to export bulk salt will also be established.

Pakistan possesses huge reserves of all three grades of salt: rock salt, lake salt and sea (solar) salt.

“The international demand of salt is around 80 million tons and Pakistan can earn huge foreign exchange if it only meets the yearly shortfall of seven to eight million tons,” CE Hub Salt said.

Mexico and Australia are largely meeting the world’s demand. “Pakistan can capture the market share if policy makers think beyond textile and give attention to other potential-laden sectors, which can generate huge foreign exchange for the country,” he said.

He pointed lack of logistics and road network as the major reasons, making the exports unviable.

The company has been operating since 1985 with its plant at Hub Industrial Trading Estate. In 2008, it ventured in two more plants in Tharparkar. One of which was built in Ankerio, four kilometers from Rann of Kutch, with the investment of Rs300 million. It is solely catering to industries. The other plant is 80-kilometer away from the Islam Kot at Mukhai Salt Lake.

Suttar said building plants close to a lake and a mine helps the company to reduce cost of production and transportation.

Hub Salt has also built more than 80 organic salt therapy rooms around the globe, including Pakistan.

http://www.thenews.com.pk/Todays-News-3-295803-Salt-refinery-plans-$130m-investment
Riaz Haq said…
Nestle Pakistan Ltd., a unit of the world’s biggest food company, has started selling pasteurized fresh milk in a pilot project as it seeks to develop a new segment in the South Asian country’s $23 billion dairy market.
The company has been delivering plastic pouches of milk to 100 homes in Lahore for the past three months on motorbikes and three-wheeler taxis.
“It’s like when we started with our water gallons 20 years ago, which started with delivery to offices and households, it starts small and then spreads,” Nestle Pakistan Chief Executive Officer Magdi Batato, 56, said in an interview at the company’s headquarters in Lahore. “There is a potential, but it’s still niche in my view.”
Nestle wants to diversify in the world’s fifth-largest milk market, where 95 percent of dairy products sold are unprocessed with people buying the liquid raw and then boiling it. Companies already sell milk in ultra-high temperature form that has a longer shelf amid long hours of energy outages in the blackout-prone nation.
Pakistan’s dairy industry has a value of about 2.3 trillion rupees ($23 billion) a year, according to Zoya Ahmed Zaidi, an analyst at AKD Securities in Karachi. She projects the sector will increase in value by about 10 percent over the next five years.
‘Right Direction’
Engro Foods Ltd., a Pakistani dairy and juice company, discontinued branded shop sales of fresh, pasteurized milk after about a year in the southern city of Karachi in December. The company was hampered by the city’s frequent power outages, said Nauman Khan, research head at Foundation Securities.
Nestle is “going in the right direction as demand is rising for branded products with the upper-middle class becoming more hygiene-conscious.” Amreen Soorani, an analyst at Karachi-based JS Global Capital, said by phone. Home delivery “is more convenient and makes it more accessible.”
Pakistan’s sale of processed drinking milk products are projected to have more than double in the past five years to 134.6 billion rupees in 2014, and are forecast to reach 203 billion rupees by 2019, according to Euromonitor International.
Batato said he expects the Pakistani processed milk market to grow to 7 percent or 8 percent in five years. “It won’t be a step change like Turkey.''
Turkey gave farmers incentives to sell milk to documented processing companies as part of its efforts to join the European Union, which boosted the share of the pasteurized-milk sector to 70 percent from 10 percent, according to Batato.
Pakistan’s middle class more than doubled to 84 million in 2002-2011, bringing almost half the nation into that segment for the first time, according to a study by Dr. Jawaid Abdul Ghani, a professor at the Karachi School for Business and Leadership, published last year.
Full Capacity
Nestle started its Pakistani operations in 1988 in a joint venture with Milk Pak Ltd. before taking over management of that company four years later, according to company’s website. About 80 percent of revenue is generated from milk and nutrition products including baby formula and cerelac, while the rest comes from water and beverages, according to data compiled by Bloomberg.
The company’s powdered milk plants in Pakistan are running at ‘‘full capacity,” Batato said. “We are taking every single drop. There is an opportunity to import tactically a bit, but this is not our business model.”

http://www.bloomberg.com/news/articles/2015-02-26/nestle-pakistan-sells-pasteurized-milk-in-23-billion-market
Riaz Haq said…
The U.S. Department of Agriculture has approved Phase Two of the American Soybean Association’s (ASA) World Initiative for Soy in Human Health (WISHH) FEEDing Pakistan program to further develop Pakistan’s aquaculture sector and its use of feeds made from U.S. soy.

The additional one-year of funding allows WISHH to create even more demand for soy-based feeds, building upon the success of local fish farmers as well as private investment by the Pakistani feed industry.

“USDA support of FEEDing Pakistan boosts the growing soy-based feed industry in Pakistan, which has the sixth largest population in the world,” said WISHH Vice Chairman Lucas Heinen, a Kansas soybean grower. “WISHH’s strategy complements the U.S. Soybean Export Council’s work as Pakistan’s poultry industry now buys U.S. soybean meal and processing industry leaders import U.S. soybeans.”

Launched in 2011, WISHH’s FEEDing Pakistan has assisted approximately 2,000 Pakistani fish farmers and helped increase the market value of fish produced—tilapia—from zero at the beginning of the project to an estimated 450 mill rupees ($4.5 million USD) in 2014.

Photo: ASA WISHH’s FEEDing Pakistan project develops Pakistan’s aquaculture sector and its use of feeds made with soy. A 2013 U.S. Department of Agriculture Report projected a 525 percent increase in aquaculture production in Pakistan and a complementary increase in the demand for fish feed between 2012 and 2022.

FEEDing Pakistan tilapia averaged 600 grams per fish–double the weight of traditional Pakistan fish harvests.

“Pakistani fish farmers had never seen such results,” said R.S.N. Janjua, who leads the project as ASA/WISHH Country Representative. “The tilapia received a premium in the local market place and increased enthusiasm for further development of Pakistan’s aquaculture industry with soy-based fish feeds.

“Phase One of FEEDING Pakistan also demonstrated that Pakistan’s fish farmers, academics, private sector, and government officials are ready to help aquaculture fill the protein gap in Pakistan where 44 percent of children under the age of five experience stunting,” Janjua added.

The Kansas Soybean Commission supported WISHH’s Phase One work in Pakistan. Kansas State University conducted training courses on fish feed manufacturing and best management practices. A trainee and co-owner of a Pakistani company learned about potential for growth in the aquaculture industry. As a result, he ordered feed extrusion equipment from Extru-Tech International of Sabetha, Kansas and formally inaugurated Pakistan’s first extruder for the production of floating fish feed in July 2013. USDA’s funding allowed WISHH to ship 25 metric tons of U.S. hi-protein soybean meal, which jump-started the floating fish feed manufacturing.

A 2013 USDA Global Agricultural Information Network report projected a 525 percent increase in aquaculture production in Pakistan and a complementary increase in the demand for fish feed. Aquaculture production would increase from 120,000 tons in 2012 to 750,000 tons in 2022. The demand for fish feed will increase from 210,000 tons to 1.3 million tons, and soybean meal demand from 42,000 tons to 260,000 tons.

Phase Two will allow WISHH to provide additional training to improve feed management and increase feed production as well as feed demand, largely in Punjab and Sindh. Training will reach both large-holder farmers with 20-200 acres of ponds as well as farmers with 1-2 acres. WISHH will also assist the private sector that is interested in expanding feed manufacturing.

http://m.kmaland.com/ag/usda-funds-phase-of-asa-wishh-s-feeding-pakistan/article_ecc5cdb8-1511-11e5-9ddc-ab529a6ab095.html
Riaz Haq said…
#India to import cows from #Pakistan to improve breed: Dhankar http://www.hindustantimes.com/haryana/will-import-cows-from-pakistan-to-improve-breed-dhankar/article1-1371490.aspx … via @htTweets

Haryana agriculture minister Om Prakash Dhankar has said that the state government may take help from Pakistan to improve breeding of cows and “restore the old glory” of the indigenous cow.

Dhankar, who was addressing a gathering of dairy farmers at Rohtak on Monday, said that Pakistan was known for the best Sahiwal breed of cows, so he might visit the neighbouring country to bring Sahiwal cows to improve the cow breed in Haryana.

The agriculture minister also said that Haryana’s cows had improved milk production in Brazil and Israel. “Now, the Haryana government may take help of Brazil and Israel to improve cow breeding of the state, if the need be,” he added.

He said that the state government had already inked an agreement with the Brazilian government to improve milk production, quality of cattle feed and environment for the animals.

The minister said that the state government had decided to increase daily milk production of the state to 2.5 crore litres from existing 2 crore litres and steps would be taken to increase milk production of the state from Punjab and Gujarat.

Later, Dhankar also honoured dairy farmers with cash awards up to Rs 20,000 for having highest milk producing cows.


COW BEAUTY CONTEST

Dhankar also announced that the Haryana government would organise a cow beauty contest, under which finest cows and calves from the state would be brought at one place. This would also help to improve the cow breed, he added.

The minister also announced a fund of Rs 2.10 crore to accommodate 1.17 lakh stray cows and calves in the gaushalas of the state.
Riaz Haq said…
The latest tunnel technology is being introduced among progressive growers of the Punjab to grow off-season vegetables as it is impossible to grow summer vegetables without tunnels during December and January.

A spokesman of the agriculture department told here on Wednesday that summer vegetables like cucumber, tomato, sweet chilies, green chilies, pumpkin, sponge gourd, bitter gourd, vegetable marrow, red gourd, Brinjal, water melon, musk melon could easily and successfully be grown in low, walk-in and high tunnels.

He said that the tunnel grown vegetables were covered by green fiber sheets to protect these vegetables from severe cold and frost during December and January. He recommended the vegetable growers to get proper training of tunnel farming and start nursery cultivation of tomato, sweet chilies, green chilies, and Brinjal from the mid of September.

http://www.pakistanherald.com/news/7562/09-september-2015/tunnel-technology-being-introduced-among-farmers
Riaz Haq said…
It may very well sound like a cliché, but Samad Dawood – the 32-year-old CEO of Dawood Hercules – made a valid point.

“Why is there so much negativity in what we read about Pakistan,” he asked. “Why is it that the good things about business and the economy don’t get the same amount of coverage?”

Samad sounded upbeat for a man whose family business, by its own standards, went down post 1960s.

The Dawoods were either the first or the third richest business family in Pakistan in terms of assets owned, as per two separate researches cited by Stanley A. Kochanek in his extensive book “Business and Politics in Pakistan”.

They were everywhere – from the production and distribution of textiles, paper, rayon, chemicals and fertiliser to banking and shipping. But the nationalisation of the 1970s and division among family interests relegated them to the sidelines.

Their re-emergence came about when the family branch, led by Hussain Dawood, acquired a controlling stake in Engro Corporation, one of Pakistan’s largest private sector conglomerates.

But that came at a price that saw them re-invent themselves and forgo legacy.

Even after the nationalisation, Dawood Group kept a few businesses with itself – the Dawood Hercules Fertiliser and textile units, which included Burewala Textile Mills, Dawood Lawrencepur and Dillon, which were their mainstay for years.

It is said that Burewala owes its development to Ahmed Dawood, the group’s founder, who established massive textile mills in the city.

But now they are not in the textile business and Dawood Hercules’s fertiliser has been sold off. “We had a choice to make as far as textile operations were concerned. They required significant amount of capital to be globally competitive,” said Samad, Hussain’s youngest son.

Another option was to pump additional liquidity into Engro. They opted for the latter.

Since the mid-2000s, Engro has expanded massively – first came a $1.1-billion investment in a new urea plant, then the launch of a food division with Olper’s packaged milk, a unique 217MW power plant that uses permeate gas, building the country’s first LNG terminal and finally, the $2-billion investment plan to develop a coal mine and power plant in Tharparkar.

Dawood Hercules, the holding company, which has a majority stake in Engro, also has substantial shareholding and management control of Hub Power Company, another cash-cow.

Most of its focus is on energy projects.

“Why should a small SME entrepreneur invest in a generator?”

“Good businesses have to solve large problems … and better the solution the more value gets created for stakeholders.”

Dawood’s three power projects in the pipeline include two 660MW plants that will be built by Hubco and will use imported coal, the Thar power plant and a 50MW wind farm.

http://tribune.com.pk/story/964022/the-dawoods-growing-bet-on-pakistan/
Riaz Haq said…
Beverage Giant Coca Cola to invest $350m in #Pakistan. New plants in #Karachi #Lahore #Islamabad http://www.pakistantoday.com.pk/?p=449113 via @ePakistanToday


A delegation of the Coca Cola Company led by its President Eurasia & Africa Group, Nathan Kalumbu, met Finance Minister Senator Ishaq Dar on Thursday and briefed him about the company’s investment plans in Pakistan.

Finance Minister Ishaq Dar welcomed the delegation and said the present government offered a liberal investment regime and facilitated all foreign investors in accordance with existing regulations of the country. He briefed Kalumbu about the economic achievements of the government and said having achieved economic stability it was now on the path of economic growth and job creation.

Nathan Kalumbu apprised the finance minister that encouraged by the economic turnaround and stability achieved by Pakistan in the last two years and the positive rating accorded to it by international rating agencies, the Coca Cola Company has already started implementing its plan to invest over US$350 million in the country. He added that Coca Cola was already a leading US investor in Pakistan.

Unveiling the investment plan, Kalumbu stated that three new Coca Cola plants were being established at Karachi, Multan and Islamabad and the fresh investment would further contribute to strengthening of economy and job creation. He said Pakistan was ranked 7th in size in Coca Cola’s Eurasia and Africa group which includes 84 countries and the company accords it due importance in terms of production, marketing and other commercial activities.

Members of the delegation which also included Curtis A. Ferguson, President Coca Cola Middle East & North Africa (MENA), Rizwanullah Khan General Manger Pakistan and Afghanistan Region, John Mathew Galvin, General Manger Coca Cola Beverages Pakistan Ltd and Fahad Qadir, Director Public Affairs & Communications Pakistan & Afghanistan Region, thanked the finance minister for sparing time out of his busy schedule to meet them and assured that the Coca Cola company would do its utmost to contribute positively to Pakistan’s economy.
Riaz Haq said…
Over last two years: #Pakistan’s food, beverage exports to #UAE increase 27% http://tribune.com.pk/story/1046415/over-last-two-years-pakistans-food-beverage-exports-to-uae-increase-27/ …

Pakistan’s food and beverage exports to the United Arab Emirates (UAE) have increased 27% in the last three years, making it an area worthy of attention after textiles, said the consul general of Pakistan in Dubai.

While rice remains the country’s top export commodity to the Emirates, the food segment remains a potential area as Pakistan continues its fight to increase foreign exchange revenue through exports.

“Pakistan’s food and agro-products exports touched $0.5 billion last year compared to 2012’s number of $362.4 million,” said Commercial Counsellor of Dubai Consulate Saeed Qadir, adding that Pakistan had boosted sale of its traditional agricultural products and expanded reach into areas such as processed meat and poultry products, tea, concentrated milk and cream, certain fruits and vegetables, spices, herbs and confectionaries.

Rice remains Pakistan’s leading food export to the UAE. According to TDAP figures, Pakistan’s rice sales jumped 11 fold to $207.8 million compared to the last two years. Meat and processed frozen food exports crossed the $100 million mark in the last three years.

As for fruits and vegetables, exports increased over 100% in three years. Sales of dried fruits and vegetables to the UAE rose to $9.7 million and $7.8 million, respectively. Exports of potatoes reached $5.9 million last year – an eight-fold increase compared to the 2012 figures, while fresh and frozen meat exports crossed the $50 million mark.

“Moreover, for this sector, there awaits a major export push as more than 90 Pakistani companies are taking part in the Gulfood 2016; the world’s largest annual food and hospitality trade platform, scheduled in Dubai later this month,” said the CG.

“In this exhibition, Pakistani exhibitors will be looking to source new buyers for a wide range of Pakistani food and agro sector products including fresh and frozen foods, rice, fruits and vegetables, sauces, nuts, sweets, confectionery and tea,” said Consulate General of Pakistan, Dubai Consul General Javed Jalil Khattak.

“Buyers can leverage Pakistan’s cost-competitiveness, lower transport costs and delivery time, and the quality, freshness, taste and aroma of our diverse produce”, he added.

The Pakistan pavilion at Gulfood 2016 will feature among 117 national and trade association pavilions. There will also be a first-time group participation from Russia, Costa Rica, Belarus, Mauritius and New Zealand (returning after a six-year break). In all, some 5,000 international companies from 120 countries and more than 85,000 food and beverage, wholesale, retail, distribution and hospitality professionals from five continents will take part in the event.

Data released by global macroeconomic research firm, BMI International, shows that Pakistan remains a buoyant market for consumer sales and food and beverage investment. The firm is forecasting a 9.9% per capita compound annual growth rate (CAGR) in food consumption until 2019, a 3.2% per capita CAGR growth in domestic soft drinks sales and 9.5% per capital CAGR in mass grocery retail sales.

“There are enormous business opportunities emerging in Pakistan for both food and beverage imports and exports, as evident by the recent international investment in manufacturing plants in Karachi, Multan and Islamabad,” explained the Exhibitions and Events Management Dubai World Trade Centre Senior Vice President Trixie Lohmirmand.
Riaz Haq said…
Over 300 #US dairy cows worth $700K exported to #Sialkot #Pakistan by Boeing 747 flight from #Miami on March 1, 2016 http://www.bradenton.com/news/business/article64983542.html …

Renee Strickland opened the door to U.S. cattle exports to Pakistan when she chartered a Boeing 747 and flew with 302 dairy cattle to Sialkot, Pakistan, on March 1.

The long flight was the easy part. It came after five years of frustration, planning, perseverance and negotiation.

"This was a real nail biter. We had three weeks to put this shipment together, and I got my passport at midnight, three hours before the departure to Pakistan," she said.

"It was a pressure-cooker experience," Strickland said, recalling how she brokered the sale and gathered cattle from Okeechobee dairies, north Florida and Kansas.

She could only wrangle those cattle after getting clearance from the U.S. and Pakistani governments, securing a health protocol, overcoming the language barrier and closing the deal with tough negotiators in Pakistan.

"A lot of times, I just kind of thought, my gosh, I am knocking my head against a brick wall," Strickland said.

Even so, Strickland said a lot of people "jumped through hoops to make this happen," citing her partners in Pakistan and the U.S. Department of Agriculture.

"I have a well-respected partner in Pakistan whose family has been in agriculture for 500 years. He is a gentleman, a good person and well respected," she said.

Dix Harrell of the USDA said the beef export market to Pakistan and many other countries closed after the outbreak of bovine spongiform encephalopathy, more commonly known as mad cow disease, in the United States.

Mad cow disease can have an incubation period as long as eight years.

"I know that in the last 10 years, the market wasn't really open to us," Harrell said. "After we had our first case, a lot of countries banned live cattle."

Strickland always flies with the cattle she brokers in sales to ensure no animal is hurt or stressed.

"The cattle traveled great and the unloading went smoothly," she said.

She has previously brokered and delivered cattle to Cuba, Oman, Trinidad and Tobago, Nicaragua, Honduras, Costa Rica, Panama, Guyana and Ecuador.

Pakistan is an attractive market because, with 182.1 million people, it has one of the world's largest populations. In addition, Pakistan is one of the world's largest dairy producers, ranking fifth globally in milk production.

As recently as 1986, buffalo produced most of the milk in Pakistan. Pakistani dairies, however, have been improving their cattle herds and dairy cows are now the dominant producers.

"We are known to have some of the best milking cattle in the world," Strickland said of the attractiveness of U.S. stock.

The Pakistani deal was valued at about $700,000.

"They are getting one heck of a deal," Strickland said, noting she had to sharpen her pencil in dealing with Pakistani buyers. "We are trying to open up this market. It's the most challenging export I have ever had in so many ways."

Renee Strickland, and her husband, Jim Strickland, are preparing a second airborne delivery of cattle to Pakistan for the first week of April. Jim Strickland will be the one handling escort duties next time.

While in Pakistan, Renee Strickland, an avid polo player, got to visit the Lahore Polo Club.

"I will be sending some polo ponies on my next shipment. Polo is a huge sport in that country," she said.

Read more here: http://www.bradenton.com/news/business/article64983542.html#storylink=cpy
Riaz Haq said…
Pakistan: Trade body predicts 120,000 tonnes of mango export

Trade Development Authority of Pakistan's (TDAP) Chief Executive Officer S M Munir told the Senate Standing Committee on Commerce on Monday 27 June, that during the current season, over 120,000 tonnes of mangoes would be exported as compared to the 84,000 tonnes exported last year.

S M Munir told the committee that due to the untiring efforts of the authority, mango export was opened for Australia, Libya, Mauritius and South Korea after being banned for 13 years.

He said the demand for Pakistani mango in these countries, especially in Japan, had increased drastically where the mango export increased from five metric tonnes in 2014 to 81MT in 2015.

The meeting, which was held under the Chairmanship of Senator Syed Shibli Faraz, was informed that export of perishable commodities like vegetables and fresh fruits would further increase after the completion of China-Pakistan Economic Corridor. Munir said Pakistani exhibitions held abroad were also gaining more and more attention.

Senator Karim Khawaja proposed that new markets in Africa and Latin America should be explored where huge potential was available. Khurram Dastgir Khan said that the government was planning to ask a Dutch company to train Pakistani companies enhance their exports.


http://www.freshplaza.com/article/159927/Pakistan-Trade-body-predicts-120,000-tonnes-of-mango-export
Riaz Haq said…
#Livestock contributes 11.6%, representing abt 60% of #agriculture output, to #Pakistan GDP http://pakobserver.net/livestock-sector-contributes-more-to-gdp-value/ … via @Pakistan Observer

The livestock sector contributed more to GDP value addition in FY16 than large-scale manufacturing, according to the State Bank of Pakistan’s annual State of the Economy report.
The contribution of livestock was 11.6pc against 10.9pc of large-scale manufacturing (LSM), the report reveals; but the sector itself grew only 3.6pc, below the 4pc level growth it had recorded in FY15.
Since the beginning of this century, the livestock sector has been growing steadily however more growth in the sector has come through value-addition in meat and milk processing and less through increase in animal headcount.
“Between FY01-10 we saw a growth (in the livestock sector) supported largely by milk processing; from then on both milk and meat processing have been fuelling growth,” says a senior official of the Ministry of National Food Security and Research.
Milk and meat production, processing and value-addition have achieved several development milestones over the years. The dairy manufacturing industry, which took root though packaged milk still accounts for 5pc of our total milk production.
The establishment of the Pakistan Halal Authority and a set of incentives including tax exemptions and the reduction in customs duty on the import of machinery for meat processing for setting up fresh abattoirs are expected to further boost livestock growth.
Immediately after the authority started issuing Halal certificates, four meat exporting companies got supply order conformations from Malaysia, a hitherto unexplored meat export market, industry sources say.

----

While milk and dairy product companies continue to thrive, mainly on local demand, meat processing firms are more dependent on exports. They are now able to explore new markets after having access to Halal certification facility at home. Previously, they had to get their export consignments certified as Halal from foreign sources.
Fauji Meat a subsidiary of Fauji Fertiliser that commenced operations this April — has come in as a big morale booster. With a daily production capacity of 100 tonnes of meat (85 tonnes beef and 15 tonnes mutton), the company has started exporting both frozen and chilled meat products primarily to Kuwait and a few other countries, officials say. Al-Shaheer Corporation, an old meat exporting company, has not only maintained its market share in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE but its Meat One and Khaas Meat are doing a roaring business in local markets as well.
In addition to selling its meat products through upscale superstores and its own outlets, the company also makes bulk sales to local institutions, including top hotels and restaurants.
Both Fauji Meat and Al-Shaheer Corporation have their own large animal breeding farms to ensure uninterrupted supply of healthy animals for regular slaughtering. The fact that after 2010, meat processing and exports have made real big progress is evident in several developments. First, it was towards the end of 2010 that the All Pakistan Meat Exporters and Processors regrouped as a formal trade association and now boasts 33 registered members engaged in meat exports to GCC nations, Afghanistan and some North African countries.
Second, meat exports have grown rapidly—from 72$m in FY09 to $269m in FY16. Besides, during the current decade local sales of processed meat have taken a quantum leap so that one can find neatly-arranged frozen and chilled primal cuts of red meat in most sizeable superstores in the big cities.
Riaz Haq said…
Dailytimes | #Pakistan exports 201,000kg #mushrooms worth $12.930m in 2016 - #Vegetable #exports http://go.shr.lc/2hTlH6L via @Shareaholic
Pakistan exported around 201,000 kilograms (kg) of mushroom with a total export price of $12.930 million in 2016. Not only was the increase in the value of mushroom exports phenomenal but mushroom exports also contributed over 25 percent to the overall vegetables exports of over $101 million the same year.

In Pakistan, mushrooms are grown in farm houses, including but not limited to state owned national logistic cell. Farm production contributes around 1 percent to overall mushroom exports, while the rest of it comes from natural production in Khyber Pakhtunkhwa.

The global mushroom production according to Food and Agriculture Organization's statistics was estimated at 4.99 million tons in 2016 with major producers being China with 60 percent production, followed by United States, Canada, United Kingdom, France, Italy, The Netherlands, Spain, Poland, Ireland, Indonesia and India. Talking to the Daily Times, Akhtar Usmani, Chairman Mann-O-Salva Pakistan Private Limited who are the pioneers for the cultivation of mushroom commercially in Pakistan, are not only meeting the demand of the local market, but also earn foreign exchange by selling fresh and dehydrated mushroom to Europe and America. The export market rate while in the Canadian stores was $14 for a kilogram against our cost of $4.

There is a huge export market around the world, some private sector companies export thousands of kilograms, grown in Swat at a lurative price of over $1,000 for a kg.

With absolutely 100 percent export for the same we got our product quality approval from a German firm, and got export permission from the US. It occurred to us on holidays while having pizza for lunch with an extra topping of mushroom. We established this company in 1985 on 16 acres of land allotted by the Government of Sindh in Korangi Industrial Area. National Development Finance Corporation not only agreed for a loan but it was the first time the bank participated as equity partners in an agribusiness.

Mateen Siddiqui, Chairman of Fruits, Vegetables Processors and Exporters Association said mushroom export helped boost overall vegetables exports.

Mushrooms are playing a significant role in the national economics by earning substantial foreign exchange from exports.

In Punjab and Sindh it is found after the monsoon rains, while in the valleys of Balochistan it is found to grow in large numbers in March and April. Local people refer to it as "khamiri". They not only do they eat it, but sell it in the small villages and vegetable markets. A part of the crop is dried and sent to large towns. Edible mushroom once called 'Food of God' is still treated as a garnish or delicacy the world over due to its delicious taste and nourishment value. It is rich in proteins and has most of the essential amino acids with about 90 percent digestive co-efficient. In addition to being low in calories and an ideal food for diabetics, heart and cancer patients. The umbrella-shaped vegetation grows under the trunk of a tree, among sparse vegetation, and sprinkled in grasslands after the rains. However, the umbrella-shaped fungus with a little stalk tickles the taste-buds of millions around the world.
Riaz Haq said…
Int'l #consumer giant #ProctorGamble CEO expresses strong commitment to #Pakistan #economy http://pakobserver.net/pg-ceo-expresses-strong-commitment-to-pakistan-economy/ … via @Pakistan Observer

P&G Chairman of the Board, President and Chief Executive Officer, David Taylor met the Prime Minister of Pakistan, Mr. Mohammad Nawaz Sharif in Davos on the sidelines of the recent World Economic Forum confirming P&G’s commitment to serve Pakistani consumers and expressing optimism about the potential and business climate of Pakistan. David Taylor shared with the Prime Minister facts about P&G’s operations in Pakistan which has enabled P&G to celebrate 25 years of its presence in the country with great success.
He said P&G’s presence in Pakistan is strong and getting stronger. Since its first shipment in Pakistan in August 1991, P&G has grown to be amongst the top fast moving consumer goods companies in Pakistan and has launched premium quality brands which are amongst leading household names in their categories. “For the past 25 years, we have improved Pakistani lives through P&G’s iconic and consumer-preferred brands, our investment in local manufacturing facilities, the creation of direct and indirect employment, and our contributions to help communities in need.
With the potential Pakistan has to offer as well as the strong partnership we enjoy with the both the Government of Pakistan and local retailers, we remain committed to serving Pakistani consumers in the years ahead.”
Riaz Haq said…
#Rice Bran Oil, high in healthy fats, and Economic Diplomacy in #Pakistan, #India, #SouthAsia http://on.natgeo.com/2mTOjvC via @NatGeo

Across super markets worldwide, a new product is showing up rather unobtrusively called “rice bran oil” (RBO). For the healthy shopper, the labeling on the product will usually reveal its health benefits in terms high omega fatty acids which promote cardiovascular stability. The origins of this new product can be traced back to Asia as well but not any particular traditional diet but to a salubrious confluence of resource economics and chemical engineering. The diminutive rice grain has multiple layers. The outer layer is referred to as the hull and is often discarded for animal feed. There is also an inner layer of bran, which is only 8% of the weight of the grain capsule but contains over 75% of the oil content. Over the past three decades, Indian and Chinese scientists have developed complex chemical engineering processes to extract this oil in edible form.

India can claim ascendancy in developing rice bran oil as a commercially viable alternative to other high temperature oils from soybeans, cottonseeds and peanuts. The country is now the world’s largest producer and the Indian rice bran oil market size was valued over $600 million in 2014. This market is likely to continue growth as the country has 1.4 million tons of RBO production potential of which only around 900 kilotons is currently produced. In 2015, Government of India lifted ban on RBO exports, thus opening the way for major international competition for world markets.

The rice bran industry in India has added considerable value to the most ubiquitous of agricultural products but the other major rice producer of South Asia – Pakistan (the world’s fourth largest producer of rice) – has not been a beneficiary of this new growth opportunity. Enter, Abid Butt, a self-made serial entrepreneur from Karachi and a World Economic Forum “Young Global Leader.” When Abid saw the rise of RBO products on his grocery store shelves, he saw an opportunity for growth in this sector for Pakistan. Moving from his usual comfort zone of logistics supply chain commerce, he took the plunge in developing Pakistan’s first rice bran oil extraction plant.

Soon, Abid was on a steep learning curve in complex solvent extraction technologies and industrial catalysts that are needed to extract the precious oil from the thin layer of rice bran that coats the kernel of the grain. The complexity of the process was daunting but the nearest supplier of the equipment was of course in neighboring India. The only challenge was that the lack of trust between India and Pakistan at the political level made technology transfer between the two countries highly contentious. Yet, Abid was not deterred by the saber-rattling that warrior hawks from both countries frequently display. He managed to work through a business visa process to get Indian engineers to Lahore over a period of several months to literally build the RBO plant in Pakistan on a fair contract for the Indian suppliers.

Earlier this year, I had a chance to visit the facility an hour’s drive from Lahore, near Muridke, which is in the heart of northern Punjab’s rice growing district. The facility stands as a beacon of hope for economic diplomacy between these two acrimonious nuclear powers. If commercializable chemical engineering technology can be shared and developed between the two countries, there are clearly many other opportunities for knowledge-sharing that can bring mutual benefit. All we need is a willingness to see creative synergies of cooperation rather than constant fear-mongering of competition and discord.
Riaz Haq said…
Pakistan urged to export apples to Russia

http://www.freshplaza.com/article/173789/Pakistan-urged-to-export-apples-to-Russia


Pakistan has an opportunity to capture the Russian market, as importers have expressed an interest in importing Pakistani apples. According to a private news channel report, Pakistan, with a production of 1.495 million tonnes of apple, stands at number 10 in global ranking.

The overall trade of apple has surpassed 6.5 million tonnes. Analysts believe that Pakistan can earn foreign exchange by capturing the soaring global apple market. They urge the government to facilitate farmers with the provision of the latest technology in this field and help them discover new markets. A spokesperson for the Apple Growers and Exporters Association said that demand for Pakistani apples was surging in the international market.

He said that with the adoption of modern techniques in farming, apple production could be increased by two tonnes per acre and the country could earn Rs30 billion additional income from apple exports. He said that France, Belgium, Chile, the Netherlands and the US were countries that topped the list in apple production.

source: nation.com.pk

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